Area Sales Manager - Premium Beverage Brand - Dallas, TX

At Green House, we go beyond creative ideas—we help brands grow through real-world execution, strong partnerships, and measurable results. By combining creativity with strategy, we focus on driving impact where it matters most. As a Frontline First agency, we bring brands to life through retail execution, field activation, and data-driven decision making—working with some of the most recognized and exciting brands in the industry.

We believe great ideas come from diverse perspectives and bold thinking. Our team is passionate about building meaningful connections and delivering results for our clients.

If you’re excited about making an impact, bringing brands to life, and growing your career, Green House is the place to do it.

Job Summary

Green House is seeking a high-performing Area Sales Manager (ASM) to drive brand growth and retail execution for a premium sparkling beverage brand. This role is responsible for accelerating velocity, expanding distribution, strengthening key retail partnerships, and driving best-in-class in-market execution.

If you are competitive, relationship-driven, and energized by delivering measurable results in large-format retail environments, this is an opportunity to make a significant impact.

Key Responsibilities

Local & Key Account Execution (60%)

• Focus on large-format retailers (Kroger, Walmart, Publix, HEB, Albertsons, etc.)

• Drive brand velocity to exceed Rest of Market by 200% across ~65 key accounts per market

• Secure new Points of Distribution (PODs) and expand cold-space merchandising

• Increase brand facings and shelf presence versus competitive set

• Execute merchandising standards including display builds, POS placement, and coupon activation

• Partner with client teams to implement retailer incentive programs

Account Relationship Management (20%)

• Develop and execute localized sales strategies alongside distributor and brand teams

• Build strong retailer relationships and respond proactively to account needs

• Monitor inventory and proactively prevent out-of-stocks

• Deliver tailored solutions to drive sell-through and operational excellence

Distributor Engagement (10%)

• Manage wholesaler/distributor incentive programming

• Participate in General Sales Meetings (GSMs)

• Conduct ride-alongs, market visits, and spot appointments

• Establish consistent communication cadence with distributor stakeholders

Communication & Reporting (10%)

• Track performance against sales objectives

• Submit timely and complete reporting

• Utilize Repsly CRM for real-time KPI tracking

• Conduct ongoing SWOT analysis and provide strategic recommendations

• Gather and synthesize retailer insights for brand team

Qualifications

• 4+ years of CPG/beverage sales experience within off-premise channels required

• Large-format retail experience strongly preferred

• Distributor management experience required

• Proven track record of increasing distribution and velocity

• Strong negotiation and relationship-building skills

• High business acumen and comfort with Microsoft Office & Google Suite

• Strong presentation and communication skills

• Valid driver’s license and ability to travel throughout designated market

• Willingness to work early mornings and occasional weekends

• A passionate, competitive, and results-driven brand ambassador mindset

Compensation

• Salary: $60,000 - $65,000.00 annually

• Bonus: 10% annual opportunity

• Auto Allowance: $500/month

• Communication Allowance: $75/month

• Wellness Benefit: $50/month

Why Green House?

• Health & Wellness: Comprehensive medical, dental, and vision coverage to support you and your family

• Unlimited Paid Time Off: Generous flexibility to support work-life balance and personal well-being

• Paid Holidays: Company-observed holidays to ensure time to recharge and disconnect

• Equipment Provided: Company-issued tools to set you up for success from day one

• Growth Opportunities: Clear paths for professional development, skill-building, and internal mobility

• Innovative Work Environment: Collaborate with high-performing, creative teams in a fast-paced, supportive culture

• Referral Bonus Program: Earn rewards for bringing great talent into the organization

Interview Process

• Video interview with Hiring Manager (camera required)

• Video interview with Hiring Panel (camera required)