Social Media Specialist
The Social Media Specialist supports social media activities across all Halliburton product lines, support functions, and regional teams. The role manages channel maintenance, content publishing, paid social, content review, and team training. Strong organization, multi-tasking, and attention to detail are critical. Job Duties
- Own and maintain all corporate social media channels, ensuring consistent, accurate, and timely content across platforms
- Manage the global social media content calendar, coordinating posts, workflows, and approvals teams
- Create, edit, and publish platform‑specific content; monitor channels and engage with audiences
- Monitor social channels for brand sentiment, emerging issues, and audience insights; escalate risks and opportunities as needed
- Manage the employee advocacy platform, curating and enabling employee‑shared content
- Manage paid social advertising, including setup, optimization, performance tracking, and reporting
- Track key performance metrics, deliver training on social media best practices, and apply insights to continuously improve content and campaign performance
- Strong writing, editing, organization, and attention to detail
- Ability to manage multiple deadlines and coordinate with diverse stakeholders
- Familiarity with AI-assisted tools for content drafting, compliance checks, and workflow efficiency
- Experience with social media management and analytics platforms, including paid social tools
- High school diploma and 5+ years of Marketing or Communications experience; degree preferred
- Experience managing social media channels and paid campaigns
3000 N. Sam Houston Parkway E.,Houston,Texas,77032, United States Job Details
Requisition Number: 206376
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Legal
Full Time / Part Time: Full Time
Additional Locations for this position: Compensation Information
Compensation is competitive and commensurate with experience. Nearest Major Market: Houston
Job Segment: Social Media, Media, Advertising, Marketing
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