Communications Specialist

Communications Specialist Location Raleigh, NC (Falls of Neuse area) : At Advance Auto Parts (Advance), our communications team plays an important role in ensuring the Advance brand is top-of-mind with customers and viewed as a leader in the automotive aftermarket industry. We are seeking an enthusiastic communications professional to join our team and help drive visibility around a variety of company initiatives, from culture to technology to sustainability and more. This role will focus primarily on our DIY and Pro businesses. The ideal candidate must be a motivated self-starter with the ability to support multiple projects simultaneously with experience in today's earned media environment; excellent writing skills; a creative mindset; and demonstrated ability to pitch and place stories through earned media across a variety of outlets and verticals. What will you do? Collaborate with DIY, Pro and Independent marketing teams to grow and manage programs that align with business priorities and build the Advance brand Identify key media and build relationship pipeline Build and maintain media lists Collaborate with communications, digital marketing & social media teams to develop engaging content Assist in preparation of press materials and messaging Collaborate on the management of incoming media, interview requests, and responses Support crisis and issues communications, as needed Support other communications projects, as needed Monitor media coverage and develop reporting and measurement Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Understanding of earned media landscape and how to work with reporters Professional demeanor with the ability to represent the company among a variety of stakeholders Excellent writing skills and experience developing press materials and messaging under extremely tight timelines Strong judgment and ability to think strategically and creatively Experience responding to media when issues and crises arise Experience with social media and developing related content Team player who works well among a diverse team Excellent interpersonal and communication skills Ability to work in a fast-paced, dynamic environment while managing multiple tasks simultaneously Accurate and detail-oriented Bilingual (Spanish) preferred Certifications, Experience, and Education: Certifications: None Education: Bachelor's degree in Journalism, Communications, Public Relations or related field; and Experience: 2-3 years of combined experience in communications, public relations, community relations, or related role, preferably in a corporate environment; or equivalent combination of education and/or experience Carolina. Flexibility for occasional travel may be required. Benefits Summary: We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: Company Overview: Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of December 28, 2024, Advance operated 4,788 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 934 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class. California Residents click below for Privacy Notice: