Vice President, Digital Experience & Marketing

Description

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth.

About this role:

Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey.

The VP, Digital Experience & Marketing is a key member of the GSSO Global Marketing team, reporting directly to the MVP of Global Marketing. In this role, you will be responsible for shaping and leading the digital experience on our public-facing Gartner.com by developing and executing strategies that deliver seamless, engaging customer interactions. You will oversee a multidisciplinary team—including technical product managers, UX/UI researchers, creative designers, content managers and copywriters—while collaborating closely with leaders across Marketing, Sales, IT, Product, and other stakeholders to drive increased website traffic and optimize conversion rates from prospects to marketing leads and conference attendees. Additionally, you will lead a creative team of designers, copywriters, editors, and video producers to develop best-in-class marketing assets, ensuring standardization and brand consistency across all digital and in-person marketing channels.

What you’ll do:

Website Design, Optimization and Management:

Oversee the end-to-end management of Gartner.com, including product management, content hosting, web operations, creative design, and user experience (UX) across digital platforms, ensuring all touchpoints are intuitive, effective, and engaging.

Implement innovative solutions and optimization strategies to increase website traffic and maintain Gartner’s leadership in the digital landscape.

Leverage analytics to understand customer behavior, measure the impact of digital initiatives, and identify opportunities for continuous improvement.

Creative and Marketing Campaign Management:

Lead a high-performing creative team comprising designers, researchers, copywriters, editors, and video producers.

Ensure consistency and standardization of marketing assets across all formats and channels, including both digital and in-person initiatives.

Develop creative talent, improve team productivity, and maximize business impact.

Strategic Planning:

Develop and implement the overarching strategy for digital experiences across various touchpoints to align with business goals.

Partner closely with MVP, Global Marketing, peers in Marketing, and senior-level leadership to align on business goals.

Drive rigorous prioritization in close partnership with MVP, Global Marketing & Sr. Director, Strategy & Ops to ensure program budget and resources are aligned to high-impact work.

Team Leadership:

Guide, mentor, and lead a team of web product managers, operation specialists and creative designers, content copywriters and editors.

Establish a customer-centric, no-limits mindset for stakeholders and team members.

Foster collaboration with partners and stakeholders across Marketing, Communication, Brand, Product, and IT teams to ensure a cohesive and high-quality digital experience.

Support performance management processes, career development, and additional talent processes in close partnership with HR.

What you’ll need:

Education & Professional Experience:

15+ years in marketing, management consulting, or digital product leadership

8+ years managing marketing or product teams

Experience in B2B marketing, Lead generation and Sales collaboration

Strong knowledge of web technologies, SEO, and analytics tools

Bachelor’s degree required; advanced degree preferred

Skills:

Team Leadership : The ability to develop, coach, and motivate teams to achieve ambitious goals and make strategic decisions.

Analytics & Data Tools : Proficiency in digital analytics tools, tag management systems, and data analysis tools.

Web Technologies : Experience with content management systems and an understanding of SEO/accessibility best practices.

Innovative/Creative Thinking: Strong demonstrated ability to look at problems from new angles, developing "out-of-the-box" ideas that may not follow traditional patterns but are more effective.

Reporting & Insights : The ability to transform complex data into compelling narratives and drive strategic decisions.

Communication : Strong verbal and written communication skills, with the ability to present complex digital concepts to senior executives and stakeholders.

Data-Driven Decision-Making : A strong analytical mindset and a data-driven approach to strategy and decision-making.

What you will get:

Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

Collaborative, team-oriented culture that embraces diversity

Professional development and unlimited growth opportunities

#GSSO

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 158,000 USD - 221,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected] .

Job Requisition ID:103769

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