Job Opening - Salesforce Marketing Cloud Developer

Position: Salesforce Marketing Cloud Developer
Location: Irving, Texas

Must Have:-

• 4-5 years of hands-on experience with Salesforce Marketing Cloud (SFMC) development and configuration.

• Certification of Marketing Cloud

• Proficiency in SFMC Email Studio, Automation Studio, and Journey Builder.

• Strong knowledge of SFMC APIs, AMPScript, and SSJS, with the ability to develop custom integrations.

• Familiarity with marketing automation concepts and best practices.

• Experience working with JIRA or similar work tracking tools.

• Facilitate root cause analysis and proper documentation for defects/bugs.

Responsibilities:-

• Design, develop, and maintain scalable Salesforce Marketing Cloud (SFMC) solutions aligned with complex business requirements.

• Collaborate closely with marketing, data, and technology teams to translate functional needs into technical solutions.

• Implement advanced marketing campaigns using Email Studio, Mobile Studio, Automation Studio, and Journey Builder, ensuring personalized and data-driven customer experiences.

• Develop custom applications, integrations, and automation using SFMC APIs, AMPScript, Server-Side JavaScript (SSJS), SQL, HTML/CSS, and leverage Automation Studio and Journey Builder for workflow orchestration.

• Architect and implement robust API, ETL, and data integration processes to ensure accurate, secure, and timely data flow between SFMC and external systems.

• Troubleshoot and resolve complex SFMC technical issues, including automation errors, configuration conflicts, and data synchronization problems.

• Monitor, optimize, and maintain performance of campaigns, journeys, and automation workflows for efficiency and scalability.

• Stay up-to-date with SFMC platform updates, new features, best practices, and industry trends to continuously enhance marketing technology capabilities.

• Document development processes, configurations, integrations, and automation workflows to facilitate knowledge sharing and training.

• Partner with cross-functional teams to enable data-driven decision-making, campaign optimization, and measurable improvements in marketing performance.