Go to Market Manager (GTM)
Visit the ePlan Home Page Key Responsibilities
Strategy & Execution
- Translate global GTM strategy into actionable U.S. plans.
- Shape and optimize the U.S. customer journey.
- Align campaigns and launches with U.S. commercial priorities.
- Serve as the primary U.S. liaison to global GTM.
- Coordinate messaging, timelines, and deliverables across all customer‑facing teams.
- Maintain strong communication between U.S. operations and HQ.
- Adapt global content for U.S. industries and buyers.
- Lead GTM enablement across the Americas.
- Ensure all localized assets are relevant and consistent.
- Gather structured feedback from Sales and Services.
- Provide insights on content gaps, campaign performance, and market needs.
- Help refine audience targeting and messaging.
- Support product launches, digital events, and U.S. GTM initiatives.
- Align topics and messaging with global themes.
- Support GTM budget planning.
- Track KPIs, ROI, and pipeline impact.
- Recommend improvements for targeting and spend effectiveness.
- Define precise buyer segments with Field Marketing.
- Ensure paid media aligns with high‑ROI customer groups.
Must‑Have
- Bachelor’s degree in marketing, communications, or business preferred.
- 5 years’ experience in GTM execution, project management, or campaign coordination.
- Strong ability to operationalize strategy.
- Excellent communication and stakeholder management.
- Data-driven decision making.
- Ability to influence without authority in a matrixed org.
- Experience in industrial automation or engineering software.
- Familiarity with B2B multi‑channel campaigns or product launches.
- ECAD/CAD market experience (EPLAN knowledge is a plus).
You’ll play a key role in aligning U.S. execution with global strategy, improving customer experience, strengthening GTM performance, and supporting the growth of EPLAN’s U.S. business. #LI-HS1
#EplanIND
If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at (937) 399-0500.
This option is reserved for individuals who require accommodation due to a disability.
Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.
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