Director of Strategic Communications

Job Description

Job Description

Description:

Summary of Responsibility

· Integral part of the leadership team in establishing the overall goals and strategies for growth and support of St. Luke’s

· Focal point and senior leader for marketing strategy

· Senior staff liaison to the Advancement Committee, providing guidance and direction to the Committee in the areas of communications, marketing, and the overall advancement of the community as a whole

· Project management and supervision, as required

Public Relations and Marketing

· Ensure that the branding and messaging for St. Luke’s United Methodist Church is compelling and in support of our Vision: A City Transformed by the Love of Jesus

· Partner with the Ministry Centers under the umbrella of St. Luke’s United Methodist Church to ensure that our message of partnership is clear

· Ensure that the website for the community as a whole and its individual parts are consistent with St. Luke’s brand strategy

· Oversee the Public Relations Plan and develop multi-faceted communication streams to reach all generations and sectors

· Understand the diverse demographics of the church and the community and their communication needs

· Oversee staff as assigned to work on specific related tasks

Communications, Media and Digital Ministries

· Manage all components of creative communications, including directing teams responsible for web and social media marketing, graphic design, creative video, advertising, and digital marketing

Development

· Serve as a contributing member on the Advancement Committee and Generosity Committee

· In coordination with Finance, Stewardship, and Communications staff, oversee the creation of marketing materials, and support event/campaign chairmen in understanding and attaining their fundraising goals

· In coordination with Finance, Stewardship and Communications staff, design and develop an Annual Report to transparently share the church’s success and impact, to recognize and influence donor giving and appreciation

Education

· Bachelor’s Degree in marketing, communications, advertising, or a related field

Experience

· 10 plus years of experience in public relations and marketing

· Knowledge of Design Thinking

· Solid understanding of popular communications and media technology and willingness to step out to keep up with trends

· Familiarity with Illustrator, Photoshop, In-Design, and CMS

· Excellent Microsoft Office and Google Suite skills

· Experience working in a church setting preferred

· Familiar with the language and culture of the Methodist church, specifically St. Luke’s

Talents

· Proven leadership and managerial skills essential to the successful implementation of a comprehensive, strategic communications program

· Ability to effectively tell a story through print, digital, and video communications

· Excellent written and verbal communication skills

· Team player with strong interpersonal skills

· Detail oriented, creative, organized and flexible

· Affirms the Christian faith and is passionate about building God’s Kingdom via St. Luke’s United Methodist Church