Marketing Director

Passions: 

Baseline criteria that makes the candidate a good fit for Restaurant Marketing Leader role:

• Brand: Avid brand ambassador who exhibits deep, expansive knowledge about Chick-fil-A (culture, integrity, purpose)
• Community: Relentlessly innovates to better engage the community, remain relevant and connect with Customers in a meaningful way
• Growth: Passionate for results and constantly explores new ideas to grow sales and relationships in the community
• Marketing: Understands the value marketing brings to an organization and continuously educates him or herself on the latest tools and trends within the field

Marketing Responsibilities Overview 

  Daily & Weekly Responsibilities: 

• Ensure execution of the Winning Hearts Everyday Strategy and assist in operations where needed 
• Ensure all POP is current and update community board and marquis when appropriate
• Manage Google Reviews & Respond to Customer Feedback
• Social Media & Digital Marketing: Monitor accounts and respond to any guest correspondence | Minimum of 5 Facebook/Instagram posts per week (with the exception of Sunday | Posts must promote the Chick-fil-A brand and meet Chick-fil-A Inc’s brand standards for social media | Team Member Tuesdays Posts (a post on social media that highlights one of our team members, one team member every 2 weeks)
• Catering: Lead catering efforts in restaurant and expected to work with area leaders to coordinate all catering orders pickup & delivery 
• Catering Delivery: Responsible for executing/managing all delivery orders (even orders outside of scheduled shifts) 
• Engage with the community to drive sales and enhance guest experience through events, spotlight, sampling, and giveaways 
• 1 yr into role: 50% of time must be spent assisting or working in restaurant operations (TBD)
• Review and respond to Donation Request: You are responsible for reviewing donation requests as well as any communication regarding donation requests. Must submit all request to Operator for final approval.
• Guest Recovery: Primarily Responsible for recovering guests on spotlight & responding to CARES Calls, Monitor Swipestorm guest recovery data and report trends & issues to Director Team

Weekly & Monthly Responsibilities: 

• Plan and coordinate all restaurant and community events: Must execute a minimum of 2 community events or marketing initiatives at the restaurant per month (adhere to any Guardrails & Operational Requirements set by Chick-fil-A/Operator)
• Responsible for coordinating all logistics and guest communication regarding marketing & community events: Required Annual Events: Daddy Daughter Date Night, Mother Son Date Night, Story Time, Battle of the Schools, Santa Cow/Christmas decorations & Christmas Lights install
• Chick-fil-A One Mobile Giveaways: Responsible for coordinating Mobile One Giveaways/Events and ensuring product and staffing needs are communicated to leadership team
• Create and coordinate weekly sales contests (up-sale, check average, desert sales, mobile one scans) with team members)
• Monitor rollout calendar/updates shared on the @Chick-fil-A Website and relay any necessary information to leadership team
• Update price boards and menu boards in accordance to any rollouts
• Keep community table displays along with any other displays in the restaurant up to date with national campaigns and local events
• Attend all director meetings, and at least one FOH & BOH meeting per month
• Attend San Antonio Marketing Meetings and coordinate any Market initiatives at the restaurant level

Community and school relationships

• Develop relationships with community organizations and local schools through face to face visits, phone, and email contact
• Schedule and coordinate Battle of the School Events with local schools
• Manage requests for donations (no cash donations) according to donation guidelines
• Remain up to date with major community events (School Events, Chamber of Commerce Events, Concerts, Festivals, Fundraisers)
• Keep leadership team informed on major community events and communicate any expected change in sales volume 

Catering and Outside Sales

• Seek out catering relationships with local businesses, schools, and organizations
• Coordinate with operational leaders on all pick up & delivery orders 
• Manage and execute all deliveries, ensure deliveries abide by the Op Requirements 
• Ensure necessary catering supplies are on hand for standard orders at all times

Other Responsibilities/Expectations

• Maintain marketing materials, costumes, and supplies
• Ensure marketing closet, outside storage, and off site storage is organized and well maintained
• Obtain approval for any marketing materials & adhere to monthly marketing budget of .5% of estimated total monthly sales
• Ensure Real Food is being leveraged (Sampling, Whole product distribution)

Chick-fil-A, Inc.,
Founder S. Truett Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in Atlanta's Greenbriar Shopping Center. Today, Chick-fil-A has the highest same-store sales and is the largest quick-service chicken restaurant chain in the United States based on annual system-wide sales. Today, Chick-fil-A is America's #1 Quick Service Restaurant.