Digital Marketing Principal- Digital Upsell & In-Product Growth

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.

Essential Functions

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Job Responsibilities:

• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.

Minimum Education

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications: This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.

Pay Transparency: USA: $8,007.29/mo - $18,149.85/mo, CO: $8,007.29/mo - $17,393.61/mo, CA: $8,452.14/mo - $14,413.11/mo, NJ: $8,452.14/mo - $13,523.42/mo, OH & VT: $8,452.14/mo - $14,368.63/mo, MN: $8,452.14/mo - $16,637.36/mo, IL & NV: $8,452.14/mo - $17,393.61/mo, MD, NY & WA: $8,452.14/mo - $18,149.85/mo, MA: $8,896.99/mo - $18,149.85/mo, RI: $9,786.68/mo - $16,637.36/mo, CT: $9,786.68/mo - $17,393.61/mo, DC & HI: $10,231.53/mo - $17,393.61/mo, NYC: $10,231.53/mo - $18,149.85/mo. MEM range($8,452.14-$14,368.63/mo), PGH range($8,896.99-$15,124.88/mo), Plano range($8,896.99/mo)

Pay: This position is a salary grade level E28.

Additional Details:

Pay Transparency:

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire.

For details on our comprehensive benefits, click here .

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact [email protected] .

Applicants have rights under Federal Employment Laws:

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice ( bilingual )
• Right to Work Notice ( English ) / ( Spanish )