Marketing Cloud Administrator

Role: Senior Project Manager Salesforce (Marketing Cloud)

Location: Houston, TX (On-Site)

Employment Type: Contract (6 months)

About the Role

We are seeking a Senior Project Manager with a strong background in Salesforce and deep expertise in the Marketing Cloud module to lead enterprise-level CRM and digital engagement initiatives. The ideal candidate will combine technical understanding of the Salesforce ecosystem with strategic project management skills to drive marketing automation, customer engagement, and data-driven campaigns across the organization.

As the on-site lead in Houston, TX, you will oversee cross-functional teams, coordinate with business stakeholders, and ensure seamless integration of Salesforce Marketing Cloud with core systems. You will play a key role in aligning marketing strategy with platform capabilities and ensuring project delivery excellence.

Key Responsibilities

• Lead end-to-end implementation of Salesforce projects, emphasizing Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Advertising Studio).
• Develop detailed project charters, roadmaps, and schedules while managing scope, timelines, and budgets.
• Drive the full project lifecycle: discovery, requirements, design, development, testing, deployment, and post-launch optimization.
• Establish and enforce PMO standards using Agile, Waterfall, or hybrid delivery models as appropriate.
• Monitor KPIs, budgets, and risk metrics to ensure delivery within time and cost constraints.

Stakeholder & Team Leadership

• Serve as the primary liaison between business leaders, marketing, IT, and Salesforce development teams.
• Coordinate on-site and offshore resources, ensuring strong communication and alignment across all project phases.
• Lead executive steering committee updates and weekly stakeholder meetings.
• Mentor junior project managers and guide technical teams in best practices for project execution.

Salesforce Marketing Cloud & CRM Strategy

• Partner with marketing leaders to design and optimize customer journeys and campaign automation workflows.
• Oversee integration of Marketing Cloud with Sales Cloud, Service Cloud, and enterprise data systems (e.g., ERP, CDP, analytics).
• Support segmentation, personalization, and Einstein AI analytics for enhanced marketing performance.

Governance, Quality, & Reporting

• Implement release management, version control, and documentation processes.
• Track key project metrics such as velocity, utilization, and delivery quality.
• Provide executive dashboards and progress reports to leadership teams.
• Champion continuous improvement through lessons learned and post-implementation reviews.

Qualifications

Required:

• Bachelor's degree in Business, Computer Science, Information Systems, or related field.
• 10+ years of project management experience, with at least 3 years leading Salesforce projects (Marketing Cloud focus strongly preferred).
• Strong knowledge of CRM and marketing automation systems, data models, and API integrations.
• Proven ability to manage large cross-functional projects (> $1M budgets) with multiple vendors and business units.
• Hands-on experience with Agile or hybrid project management frameworks.
• Exceptional communication, presentation, and stakeholder management skills.

Preferred:

• Salesforce Certifications (one or more): Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Marketing Cloud Administrator, Salesforce Project Manager or PMP Certification
• Experience with Salesforce Data Cloud, Tableau CRM, or Customer Data Platforms (CDPs).
• Prior background in energy, industrial, or enterprise technology environments is a plus.