Leasing Operations Director

Leasing Operations Director - Dallas, TX

Job Summary:

This role is responsible for leading the leasing operations strategy across a portfolio of communities within the Build-to-Rent (BTR) sector. The position requires a deep understanding of leasing performance, market rent optimization, and cross-functional collaboration to drive occupancy, revenue growth, and leasing excellence.

Duties/Responsibilities:

Leasing Strategy & Market Rent Management

• Develop and oversee leasing strategies that drive occupancy, leasing velocity, and renewal performance in alignment with market conditions.
• Analyze market rents, concessions, and competitor trends to optimize pricing strategies and maximize revenue growth.
• Manage key leasing performance metrics (inquiry-to-tour, tour-to-application, application-to-lease) and track results consistently using internal KPI leasing goals and reporting.

Leasing Operations & Process Evaluation

• Evaluate existing leasing processes for efficiency, compliance, and effectiveness.
• Implement and refine leasing procedures, ensuring consistency across all communities.
• Partner with technology and operations teams to leverage platforms that streamline leasing activities (CRM, online applications, AI tools, etc.).
• Create playbooks and standardized processes for onsite leasing teams to enhance the lease experience and leasing outcomes.

Training & Development of Onsite Teams

• Support training programs for onsite leasing staff focused on sales techniques, customer service, fair housing compliance and standards.
• Identify areas of leasing training needs and partner with the HR-Training team for execution.

Cross-Departmental Collaboration & Operational Excellence

• Partner with marketing teams to ensure campaigns generate qualified traffic aligned with leasing objectives.
• Work with property operations, construction, and asset management leaders to align leasing goals with broader business plans.
• Collaborate with accounting & finance to support accurate forecasting of leasing revenues and occupancy.
• Contribute to the development of organizational standards, policies, and reporting related to leasing operations.

The above list represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position. Other duties may be assigned, as necessary.

Qualifications:

• Bachelor's degree in business, Real Estate, Property Management, or a related field preferred.
• 7+ plus years of progressive experience in residential property management, with a focus on the Build-to-Rent sector.
• 3+ Leadership experience, including team management and development.
• Licensed Texas realtor agent or broker highly preferred.
• Proven track record of successful portfolio management and operational leadership.
• Strong financial acumen and experience managing budgets and financial performance.
• Excellent interpersonal and communication skills, with the ability to build and maintain positive tenant relationships.
• Familiarity with property management software and technology solutions.
• Knowledge of relevant laws and regulations governing property management.
• Strong Technology literacy and solid understanding of operating Knock & Yardi software.

Essential Functions:

• Adheres to a set work schedule, Monday through Friday, with some limited holiday and weekend coverage as needed.
• Ability to access, input, and retrieve information from a computer and/or electronic device.
• Ability to maintain positive, professional, and effective communication with residents, prospects, vendors, executives, investors, co-workers, and others as needed.
• Ability to sit or stand for long periods of time and move through work environments, including construction sites.
• Comply with company policies and procedures.
• Lift or move items up to 25 pounds.
• Reliable transportation that meets job responsibilities
• Valid Texas Driver's License
• Maintain at least minimum car insurance required by Texas law