Senior Channel Marketing Manager

: An Amazing Career Opportunity for a Senior Channel Marketing Manager!! Location: Austin, Texas Job ID: 38339 We are looking for an experienced, results-oriented Senior Channel Marketing Manger to own and elevate our partner ecosystem strategy for our Physical Access Controls business unit. This pivotal role focuses on developing and executing integrated marketing programs that empower and amplify our channel partners, drive co-op marketing success, and grow market share through collaborative campaigns. You will be responsible for nurturing partner relationships, developing joint marketing plans, optimizing co-funded programs, and ensuring seamless campaign delivery. Working closely with our sales teams, agencies, and global marketing functions, you will create high-impact initiatives that support our partners' growth and align with HID's commercial objectives. This is an ideal role for a commercially-minded marketer who thrives on partnership building, co-creation, and delivering measurable results in B2B environments — always keeping the customer at the heart of every action, confidently liaising with both internal teams and external partners, and maintaining strict control over budgets to ensure all investments generate meaningful returns for both HID and our partners. Who are we?HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: and Physical Access Control Solutions (PACS): HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. This is more than just a job - it's your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions. Are you ready to make a difference? Join us and help shape the future of security. As our Sr. Channel Marketing Manager, you'll support HID's success by:

• Developing and executing comprehensive channel marketing strategies that strengthen partner engagement and accelerate revenue growth.
• Building joint marketing plans and co-op programs in collaboration with channel partners, ensuring alignment with business objectives.
• Managing co-funded marketing initiatives, from strategy and planning through execution, measurement, and reporting.
• Maintaining rigorous budget control of marketing development funds (MDF) and co-op investments, demonstrating clear return on investment for both HID and partner organizations.
• Acting as the primary marketing point of contact for channel partners and internal sales contacts, cultivating trusted, value-based relationships.
• Maintaining a customer-first mindset, ensuring all partner activities align with customer needs and enhance their experience.
• Liaising confidently with external agencies and customer-facing teams to support campaign execution and delivery.
• Supporting partner onboarding and enablement by providing marketing guidance, best practices, and tools to drive adoption and success.
• Collaborating with sales teams to identify partner marketing opportunities and co-develop campaigns that support pipeline acceleration.
• Ensuring alignment with outbound and pull marketing activity.
• Ensuring data fidelity with target audience data and acquisition of channel partners. Including segmentation skills.
• Working closely with agencies and internal teams to produce partner-facing assets, campaign materials, and toolkits.
• Measuring and report on partner campaign performance, providing actionable insights to optimize future initiatives.
• Ensuring channel marketing activities are aligned with HID's broader brand, messaging, and go-to-market strategies.
• Staying informed on industry trends, partner marketing innovations, and competitor activities to inform strategy.
• Presenting updates, recommendations, and performance insights to internal stakeholders and leadership.

Your Experience and Background include:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing roles with a focus on channel partner management and co-op marketing.
• Proven track record of developing and executing partner marketing programs that drive engagement and revenue.
• Experience managing co-op marketing funds, budgets, and performance reporting, with a focus on strict budget discipline and ROI delivery.
• Strong understanding of B2B marketing strategies and partner ecosystems.
• Customer-first mindset with the ability to design programs that align with customer needs and enhance partner value.
• Proficiency in Salesforce and marketing automation platforms (Marketo, 6Sense) for campaign management, funnel building and measurement.
• Exceptional communication and relationship-building skills, with the ability to liaise effectively with external agencies, channel partners, and internal teams.
• Ability to develop and execute marketing plans, create compelling content, and deliver results through collaborative execution.
• Self-starter with excellent project management skills and attention to detail.
• Experience in the physical security, access control, or wider security technology industry is beneficial but not essential.

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

• Empowerment: You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don't need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact [email protected] We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access. As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.