Assoc Dir,Channel Dev-Pln&Exct...

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit

Position Summary:

The Associate Director, Channel Development – Planning and Execution is responsible

for the creation and implementation of marketing programs pertaining to the specific

customers within the GPO, Distribution, Government, IDN, OPM and Hospital Care

channels. This position assists and supports Solution Management counterparts in an

effort to maximize sales and profit within the various marketplaces. Supports customer

marketing efforts and requires collaboration and partnership with Solution

Management and Sales leadership as well as Strategy to execute. Reporting to the Sr.

Director of Channel Marketing, this role will also provide insights and guidance to the

product marketing and sales regarding marketing to the existing channel customers.

Responsibilities: Essential Duties

• Drives continuous commercial marketing strategy and execution for Patient Safety and Sustainability across B. Braun portfolios.
• Leads downstream program and project activities for related channel marketing activities at all levels (i.e. GPO, DEHP, etc)
• Executes key business channel marketing strategies and tactics to support profitable growth.
• Analyzes program effectiveness and reports key performance metrics on an ongoing basis.
• Develops and deliver tools to support our customers ongoing needs, including but not limited to marketing materials, campaigns, and other key resources.
• Manages partner marketing programs, marketing relationships, and/or professional association or trade events.
• Leads all marketing updates for their perspective area of business.
• Responsible for ensuring effective cross-functional collaboration in all business areas.
• Actively shares and transfers your subject matter expertise for the market area you serve.
• May collaborate globally and/or may have global dotted line reporting to ensure full alignment on key strategic and tactical development for your key area of focus.
• May have direct reports who support strategic business initiatives.
• Designs and implements short-term channel marketing plans.
• Supports the development of long-term channel marketing plans.
• Contributes to the development of annual revenue & profitability plan.
• Maintains relationship with sales leadership to ensure marketing messages align with key sales objectives.
• Develops strategic plans to drive sales through the customers and to deepen engagement with customer partners.
• Incorporates marketplace, industry trends, customers, and competitors to develop a clear vision for channel segment.
• Collaborates with HEOR to develop the value proposition, value story, and messages to support channel marketing efforts.
• Collaborates with pricing to develop a pricing and contracting strategy to effectively manage market competitiveness.
• Collaborates with Insights to drive activities that will maximize sales, defining and tracking metrics to measure the profitability of customer channel segments.
• Working with all other company marketing personnel, defines and implements promotional activities designed to meet the needs of key, high value customer segments within the Non-acute market space.
• Collaborates with Marketing Communications in the development of both internal and external communication programs, i.e. sales bulletins, voicemails, newsletters,

corporate identity, public relations activities, customer engagement and social media strategy.

• Maintains an active field travel schedule to regularly meet with key customers, sales personnel, vendors, and consultants.
• Prepare a monthly report for management on the development, implementation and

ROI of customer marketing efforts, updating attainment of goals and objectives.

Expertise: Knowledge & Skills

• Ability to effectively and persuasively communicate clearly and concisely, both orally and in writing.
• Experience leading and/or facilitating cross-functional or organizational groups.
• Ability to collaboratively problem-solve and quickly drive towards successful issue resolution.
• At ease conducting analysis and presenting information and findings clearly, concisely and accurately.
• Ability to draw meaningful conclusions and indicated actions, and set performance benchmarks.
• Knowledge of mathematics/statistical principles.
• Knowledge of GPO contract structure and strategies.
• Knowledge and understanding of healthcare distribution channels.
• Knowledge of industry chargebacks and rebates.
• Ability to prepare and present executive reports at managerial briefings.
• Qualitative and quantitative analytical skills.

Expertise: Qualifications - Experience/Training/Education/Etc

Required:

• Bachelor’s Degree in a related field.
• 8+ years of experience in Marketing in pharmaceuticals and/or medical devices within the healthcare field.
• Minimum 3 years of direct experience in managing people and resources.
• Principles of Marketing, technical product information, product selling/demonstration skills, office procedures, departmental policies, management theories.
• Proven experience as a marketing leader, product launches, sales, and/or strategic planning.
• Base knowledge of US Hospital Care, Out Patient Markets and Health Systems.
• Advanced knowledge of B. Braun's products and services, especially within the solution line.
• Business travel – 40%
• Valid driver’s license
• Passport
• Secrecy and intervention program

Desired:

• MBA
• Experience in the marketing of medical devices, IV therapy, and/or drug therapy products.
• Experience in the sales of medical products as a Sales Representative or Region Manager.
• Experience managing products and product solutions.

While performing the duties of this job, the employee is regularly required to sit and

talk or hear. The employee frequently is required to use hands to handle or feel and

reach with hands and arms. The employee is occasionally required to stand and walk.

The employee must occasionally lift and/or move up to 30 pounds.

Responsibilities: Other Duties:

The preceding functions have been provided as examples of the types of work

performed by employees assigned to this position. To perform this job successfully, an

individual must be able to perform each essential duty satisfactorily. The requirements

listed in this description are representative of the knowledge, skill, and/or ability

required. Management reserves the right to add, modify, change or rescind the work

assignments of different positions due to reasonable accommodation or other reasons.

Physical Demands:

The physical demands described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the

essential functions.

While performing the duties of this job, the employee is regularly required to sit and

talk or listen. The employee frequently is required to use hands to handle or feel and

reach with hands and arms. The employee is occasionally required to bend, twist,

stand and walk. The employee must occasionally lift and/or move up to 30 pounds

Work Environment:

The work environment characteristics described here are representative of those an

employee encounters while performing the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the

essential functions. The noise level in the work environment is usually moderate.

Salary Range: $160,000 to $175,000

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at .

Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here .