Sales Telemarketing

MARK GONZALES-Farmers Insurance Agency
Sunnyvale, TX

Job Description

Job Description

Focuses on generating leads and setting appointments for licensed insurance agents by making outbound calls to potential clients.

Benefits

Hourly Base Salary + Bonus Opportunities

Hands on Training

Mon-Fri Schedule

Career Growth Opportunities

Responsibilities

Conduct outbound calls: Initiate calls to prospective clients using provided lists to introduce various insurance products (e.g., auto, home, life, health, commercial).

Engage and assess needs: Discuss insurance options with potential clients, answer questions, and gauge their insurance needs to determine suitable recommendations.

Schedule appointments: Set up appointments for agents to delve deeper into policies and provide personalized quotes.

Maintain accurate records: Document all interactions and update customer information in the CRM system.

Meet targets: Strive to meet or surpass daily, weekly, and monthly call and appointment goals.

Adhere to compliance: Follow agency-provided scripts and comply with relevant telemarketing laws and regulations, including the Texas "No Call Lists".

Collaborate with sales team: Work closely with agents and team members to ensure a seamless customer experience and provide sales support to Sales Agents up to but not including issuing and paying the policy.

Service: Some roles might involve resolving minor client inquiries and updating records within the database.

Requirements

Exceptional Communication Skills:

Clarity and Confidence : The ability to articulate thoughts clearly, confidently, and engagingly over the phone is fundamental.

Natural Tone : Sounding natural and conversational, rather than robotic or heavily scripted, is key to building rapport and trust with potential customers.

Engaging Conversation : Maintaining an interesting flow in the conversation, avoiding filler words, and responding thoughtfully after the customer speaks are vital for keeping the customer's attention and establishing a connection.

Active Listening and Empathy:

Understanding Needs : Telemarketers need to attentively listen to and understand the customer's needs, preferences, and concerns, rather than simply jumping into a pre-planned sales pitch.

Asking Clarifying Questions : Asking relevant questions to demonstrate interest and ensure complete understanding of the customer's needs is crucial.

Empathy and Rapport Building : Showing empathy and acknowledging the customer's problems and feelings creates a positive and trusting environment, allowing for effective problem-solving and relationship building.

Resilience and Self-Motivation:

Handling Rejection : Telemarketing involves frequent rejection, and an amazing telemarketer can handle it gracefully, learn from it, and not let it deter them from making the next call with renewed enthusiasm.

Persistence : The ability to keep going and make a high volume of calls, even in the face of initial resistance, is essential for reaching sales targets.

Setting Goals and Staying Motivated : Self-motivation is crucial in a target-driven role. Setting daily goals, celebrating small victories, and maintaining a positive outlook are important for sustaining momentum.

Persuasion and Salesmanship:

Understanding Customer Pain Points : The ability to pinpoint a customer's problems and present the product or service as the ideal solution is central to persuasive selling.

Matching Needs to Benefits : Explaining how the product or service's features translate into tangible benefits for the customer is much more impactful than simply listing features.

Effective Techniques : Employing techniques such as storytelling, social proof (testimonials, case studies), and creating a sense of urgency can significantly boost success rates.

Product and Market Knowledge:

Deep Understanding : Thoroughly understanding the product or service, including features, benefits, potential drawbacks, and competitor offerings, allows the telemarketer to confidently answer questions and address concerns.

Industry and Customer Awareness : Staying updated on industry trends, market conditions, and target customer challenges and requirements enables the telemarketer to tailor their approach and provide valuable insights.

Organization and Time Management:

Efficient Workflow : Telemarketing requires managing multiple tasks, including making calls, updating CRM records, scheduling follow-ups, and sending materials.

Prioritization : Prioritizing calls and tasks to maximize productivity and focus on the most promising leads is essential.

CRM Proficiency : Familiarity with CRM systems and other sales tools enhances efficiency and allows for better tracking of interactions and data analysis.

Other Important Qualities:

Calm Under Pressure : Remaining composed and professional when dealing with difficult customers or challenging situations is critical.

Attention to Detail : Noticing subtle cues in customer conversations and gathering important details about their needs can significantly improve the sales approach.

Adaptability : Being able to adjust sales strategies and communication style based on customer type, market conditions, and feedback is a key to continuous improvement.

Posted 2025-07-29

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