Brand Marketing Manager

Job Description

Job Description

About Us:
At Primary Arms, we are a leading player in the firearms industry, committed to providing our customers with top-quality optics, firearms, accessories, and services. Our mission is to deliver excellence in every product and service we offer. We are looking for a Senior Brand Marketing Manager, to join our Outbound Marketing Team who shares our passion for the firearms industry and is ready to take our marketing efforts to the next level.

About the Role
We are seeking a Partnership Marketing Manager to accelerate growth through strategic partnerships across the firearms, tactical lifestyle, overland/truck, and motorsports categories. You’ll own external partner relationships end-to-end—building the pipeline, shaping joint plans, and executing campaigns and events—while collaborating closely with our Content and Creative teams to deliver best-in-class partner assets.

What You’ll Do

• Drive Partnership Growth
  • Proactively identify, recruit, and onboard new brand partners within and adjacent to the firearms industry.
  • Build relationships with influencers, creators, and media personalities aligned with our brand.

• Influencer Engagement & Product Coordination
  • Serve as main point of contact for paid ambassadors and influencers.
  • Coordinate product seeding, content kits, branded assets, and timely follow-ups; gather product feedback.

• Develop Partner Marketing Assets
  • Collaborate with Marketing and Creative to deliver tailored partner materials: decks, social content, promo emails, digital campaigns, and co-branded case studies.

• Support Strategy Execution
  • Work with the Sr. Director of Outbound Marketing to execute sponsorships, branded content, event activations, and co-marketing initiatives.

• Market Insights & Trend Analysis
  • Research audience behavior, content trends, and market shifts to inform planning and placements.

• Paid Ambassador Oversight
  • Identify, onboard, and manage ambassadors; align on goals, messaging, content timelines, and deliverables; track performance.

• Media & Industry Relationships
  • Build strong relationships with industry media and opinion leaders to expand exposure and distribution.

• Performance Tracking & Reporting
  • Define KPIs, maintain reporting dashboards, and track campaign results, product allocations, and P&L impact to deliver clear, actionable insights.

Key Qualifications

• 3–5+ years in partnership, influencer, or brand marketing (agency or in-house).
• Proven track record sourcing, negotiating, and activating co-marketing partnerships.
• Experience managing ambassadors/influencers and coordinating product seeding at scale.
• Strong brief-writing and project management skills; adept at cross-functional collaboration with Creative and Content teams.
• Data-driven mindset with proficiency in KPI tracking and dashboard/report creation.
• Event/sponsorship execution experience (planning, logistics, on-site activation).
• Excellent written and verbal communication; professional follow-through and relationship management.
• Familiarity with the firearms/outdoor/tactical ecosystem is a plus.
• Ability to travel for events and an initial one-week onboarding visit in Houston.

Success Metrics

• Growth of qualified partner pipeline and velocity from outreach to activation.
• Co-branded campaign performance (reach, engagement, traffic, conversions, revenue impact).
• Ambassador program health (content output, timeliness, cost efficiency, ROI).
• Quality and timeliness of partner deliverables and creative assets.
• Accuracy and clarity of reporting dashboards and insights shared with stakeholders.

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