Product Marketing Manager 3D IC

Siemens EDA is a global technology leader in Electronic Design Automation software. Our software tools enable companies around the world to develop highly innovative electronic products faster and more cost-effectively. Our customers use our tools to push the boundaries of technology and physics to deliver better products in the increasingly complex world of chip, board, and system design.

The Electronic Board Systems Group (EBS) of Siemens EDA develops software solutions for the prototyping/pathfinding, simulation/modeling, detailed physical implementation and management of the associated data for advanced 2.5/3D IC heterogeneously integrated semiconductor packages. Advanced 2.5/3D semiconductor packaging significantly enhances system performance, integration density, and energy efficiency while enabling heterogeneous chiplet integration for AI, Hyperscalers, HPC and mobile applications. Siemens EDA has the broadest and most comprehensive technology stack in the market today. Siemens EDA has long been recognized as the innovation leader in IC and 2.5/3D packaging software solutions that cover the entire development process. The world’s leading fabless semiconductor and electronic system companies count on Siemens EDA design technologies to meet the challenge of increasing product complexity while meeting aggressive business targets.

The Opportunity: Innovator3D IC TM Product Marketing

The EBS portfolio unit is seeking a Product Marketing Manager for the Innovator3D IC product family of technologies. The Innovator3D IC™ product family enables “right first time” design and heterogeneous integration of chiplets into a high-performance integration platform. This suite of products helps companies predictably achieve their design and market window schedules by resolving the barriers of design complexity that impact design cycles, thereby accelerating designer productivity.

The successful candidate would be able to identify market trends, opportunities, leverage key themes and customer needs in the signal/power integrity and simulation segment into marketing programs, sales materials, and field marketing campaigns. With a strong focus on cross-functional collaboration and creating sophisticated marketing programs in a complex, ever-changing global market landscape, the successful candidate will make a material difference to revenue within the business unit.

Key Responsibilities:

• Identify market trends, opportunities, and competitive threats to shape product and go-to-market strategies that maximize corporate revenue.
• Define key product messages, positioning, and branding strategies to enhance market perception and adoption.
• Leverage key industry themes and customer needs to create impactful marketing programs, customer collateral, sales materials, and field marketing campaigns.
• Develop and execute brand and segment strategies that align with divisional initiatives and corporate goals.
• Drive marketing programs that establish Siemens EDA and the Innovator3D IC product family as industry thought and technology leaders.
• Support product launches, ensuring the successful adoption and continued growth of Innovator3D IC product family in the market.
• Collaborate with Market Development and Product Strategy & Technology teams to develop and refine messaging, pricing, packaging, and promotional plans.
• Collaborate with other Siemens EDA technology divisions to develop, message, position and promote a comprehensive 3D IC solution stack
• Work closely with market development and sales teams to craft compelling messaging for new solutions, product releases, and marketing campaigns.
• Monitor and analyze market trends and competitive intelligence to inform strategic decision-making.
• Develop and execute event strategies for key trade shows, industry conferences, and customer events to enhance brand visibility and lead generation.

Job Qualifications:

• Bachelor’s degree in electrical engineering or a related field (Masters degree preferred).
• 5+ years of experience in product marketing, or a related role within the electronics industry, in the domain of IC design, IC package design or printed circuit board.
• A firm understanding of the principles and challenges associated with the heterogeneous integration of multiple chiplets into a high-performance substrate platform including prototyping, pathfinding, detailed design, Multiphysics analysis and manufacturing signoff.
• Strong communication and storytelling skills with the ability to translate technical features into value propositions.
• Proven ability to develop and execute marketing campaigns.
• Experience working cross-functionally with sales, product management, and business development teams.
• Strong analytical and problem-solving skills with the ability to interpret market data and customer insights.
• Ability to travel as needed for industry events, conferences, and customer engagements.

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. A collection of over 377,000 minds building the future one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

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