Manager, Co-Brand and Advertising

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Manager, Co-Brand and Advertising is part of the Commercial Division. This role will lead a team focused on driving acquisition through innovative marketing across digital and out-of-home channels. You will work closely with strategic partners, influencing campaigns that reach millions of travelers. You’ll have the opportunity to build and scale new campaigns and card products in a fast-paced, high-impact environment.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Design and execute comprehensive paid media, search, and advertising strategies to achieve aggressive acquisition goals
• Identify and activate new channels and strategies to improve full-funnel performance, from awareness to conversion
• Lead cross-functional analysis to support strategic investments in paid media and brand initiatives, presenting insights to senior leadership
• Develop and execute messaging and brand strategies to support marketing campaigns for new and refreshed cobranded credit card products Manage and align cross-functional teams across American Airlines and Citi, as well as multiple agency partners, to deliver on annual acquisition and brand objectives
• Own paid media budget and forecasting, ensuring efficient allocation across products and channels to maximize acquisition ROI
• Leverage consumer insights and competitive research to inform campaign development

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 5+ years of experience in brand management, paid media, or advertising, preferably in financial services or travel
• Proven leadership experience managing cross-functional teams and external agency relationships
• Strong analytical skills with experience in campaign performance tracking and optimization
• Excellent communication and stakeholder management skills

Preferred Qualifications- Education & Prior Job Experience

• MBA or advanced degree in a related field
• Experience working with credit card or loyalty marketing programs
• Familiarity with digital media platforms, in-flight advertising, and airport marketing
• Background in acquisition marketing and customer segmentation strategies

Skills, Licenses & Certifications

• Strategic thinking and creative problem-solving
• Proficiency in media planning tools and analytics platforms
• Ability to manage multiple projects and priorities in a fast-paced environment
• No specific licenses or certifications required, but digital marketing certifications (e.g., Google Ads, Meta Blueprint) are a plus

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.