Lead Marketing Coordinator

: SUMMARY OF POSITION: Lead Marketing Coordinator recommends, executes, and analyzes the effectiveness of marketing initiatives as they relate to community and division goals. This position collaborates with the Director of Marketing on the development and execution of marketing initiatives in relation to corporate goals. This position also provides insights on current marketing and advertising strategies, identifies opportunities and helps lead improvements. ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Plan annual division marketing budget with guidance from Director of Marketing

• Execute marketing initiatives as outlined in the annual division marketing budget, recommending modifications when warranted by market conditions

- Prepare monthly budget report and present to Division President and Director of Marketing - Code and submit invoices and monthly credit card statements to Accounts Payable

• Coordinate model home set up and maintenance, including merchandising and sales office installation, to meet current trends and buyer demographics

• Create model home expense reports with guidance from the Director of Marketing

• Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage

• Identify areas of opportunity based on sales team feedback and personal observation, and work with Director of Marketing to capitalize on these areas of opportunity

• Participate in the interview and training process for new team members. Lead team training sessions

• Update and create procedures manuals as necessary

• Execute sales promotions according to department procedures

• Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing

- Propose new sales promotions based on current market conditions and division sales goals - Identify target consumer groups (TCGs) and formulate appropriate targeting strategies

• Research and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing for review

- Prepare and submit entries for awards and contests - Work with local companies on relocation programs

• Develop and oversee effective collateral, PR and signage strategies with support from the Director of Marketing

• Work with the digital marketing team to develop cohesive social media strategies

• Coordinate marketing material orders and weekly material shipments to communities

• Ensure adequate inventory levels of marketing materials

• Schedule media including photography, videography and Matterport tours

• Plan and execute events (Realtor, consumer, employee appreciation, etc.)

• Promote a consistent brand image across all messaging, events, PR, and promotional materials

• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates

• Attend meetings and functions as necessary (occasionally after hours or on weekends)

• Maintain & distribute status and other reports/schedules on a regular basis

• Complete special projects as assigned

• Manage key relationships with stakeholders outside of the organization Key Interactions:

EXPERIENCE, SKILLS, KNOWLEDGE 4-year degree in marketing, communications, business or a a related field

• 4 years of relevant experience; experience with a home builder preferred

• General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team

• Strong time management and organizational skills

• Ability to manage multiple complex projects with general direction and with minimal supervision

• Excellent written and verbal communication skills

• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign

WORK ENVIRONMENT:

• The work environment is representative of an office/field setting
• The noise level in the work environment is usually quiet to moderate
• Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

PHYSICAL DEMANDS: While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies. In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job. Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others. Equal Opportunity Employer #LI-TF1