Marketing Manager
University Partners is a leading owner, operator, and manager of student housing communities across the United States, overseeing more than 25,000 beds nationwide. We deliver high‑impact marketing strategies that drive leasing performance, elevate brand presence, and support exceptional resident experiences across our portfolio. Position Summary
The Marketing Manager leads property‑level and portfolio marketing initiatives that drive traffic, conversions, and brand consistency. This role partners closely with operations, leasing, and corporate teams to execute campaigns, optimize digital performance, and support new development and lease‑up strategies.
The ideal candidate blends creative thinking with strong analytical skills and thrives in a fast‑paced, performance‑driven environment. Key Responsibilities
- Develop and execute integrated marketing strategies that support leasing goals and occupancy targets
- Plan and execute onsite brand activations for new developments, grand openings, and major resident events.
- Partner with operations and onsite teams to plan and implement campaign calendars, promotions, and leasing initiatives
- Manage property positioning, messaging, and brand consistency across digital and physical channels
- Travel to properties to lead onsite activations - move-in days, housing fairs, large scale events.
- Oversee digital performance, including websites, ILS listings, paid media, SEO/SEM, and reputation management
- Analyze campaign performance, traffic sources, conversion metrics, and leasing trends to inform strategic adjustments
- Collaborate with creative and agency partners on content development, design, and campaign execution
- Support lease‑ups, rebrands, and new development marketing strategies, including go‑to‑market planning
- Lead content planning across social media, email marketing, and property storytelling initiatives
- Provide guidance and training to onsite teams on marketing best practices and campaign execution
- Manage marketing budgets, vendor relationships, and timelines across assigned communities
- Identify innovative tactics, partnerships, and local marketing opportunities that drive qualified traffic
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- 3–6 years of marketing experience in multifamily, student housing, or real estate marketing strongly preferred
- Experience managing digital channels, including paid media, social, email, websites, and ILS platforms
- Strong analytical mindset with experience using performance data to drive decisions
- Proven project management skills with the ability to manage multiple campaigns and deadlines simultaneously
- Strong collaboration skills and ability to partner cross‑functionally with operations and leadership
- Experience supporting lease‑ups, brand positioning, or portfolio marketing initiatives preferred
- Familiarity with marketing tools and platforms such as Google Analytics, CRM systems, reputation platforms, and social scheduling tools
- Ability to travel as needed to support communities and major initiatives
- High‑impact role supporting a growing national portfolio
- Opportunity to shape strategy, test new ideas, and influence leasing performance
- Collaborative culture focused on innovation, growth, and results
- Competitive compensation and benefits
If you’re energized by performance‑driven marketing, creative strategy, and partnering with operations to drive results, we encourage you to apply and explore career growth opportunities with University Partners.
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