Data Analyst - Digital 10613

Position: Data Analyst - 10613
Position Type: W2 Contract – No Benefits
Position Location: Ft. Worth, TX
Job Summary:
This job drives best-in-class analytics across aa.com, mobile app, and airport technologies. Works with different digital products and teams to understand business needs and provide data-backed insights into customer behavior to improve experience on our digital and airport technology assets. Collaborates with Product Management, Data Engineering, Customer Insights, User Experience and other external stakeholders across AA evangelizing databased decision making, supporting site enhancements, monitoring the website app, and airport technologies for potential issues and analyzing visitor behavior supporting our OKRs.
What you'll do:

• Work with different customer technology teams to create health monitoring dashboards and alerts for all products using tools like Adobe Analytics, Azure Databricks, Teradata, Qualtrics, Celebrus, and Quantum Metrics
• Utilize data to break down issues and identify root causes impacting system health
• Build dashboards, create ad-hoc reports, and perform deep dives measuring OKRs
• Partner with different product teams on identifying and tracking relevant OKRs
• Help to connect the dots between digital data and data from other sources to drive deeper insights and analysis on customer behavior
• Work with stakeholders within digital and outside to efficiently track and monitor digital voice of the customer, drive insights and identify areas of opportunity
• Prepare updates for leadership team and stakeholder teams
• Evangelize, lead, and drive greater adoption of digital analytical tools within digital and outside through training sessions and office hours
• Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet business needs
• Work closely with our Data Organization, and Data Engineering (DEAA) partners to drive long-term strategic investments and enhancements to the quality of our data assets
• Job will mix short term ad hoc stakeholder requests with long term projects and support. Opportunities to share work with leadership and peers and strong team mentality working with other.

• Working Knowledge of Power BI/Tableau, SQL, and Python

• Adobe Analytics / Google Analytics, Quantum Metric

Ideal Candidate will be Driven and self-motivated. Does not shy away from hard problems. Passionate about data. Good communicator at all levels.