Digital Marketing Specialist

Digital Marketing Specialist

Copeland Insurance Group

Longview, TX

About Copeland Insurance Group

Copeland Insurance Group, an Integrity company, has been serving Americans from their headquarters in Longview, Texas since 1964. Their personal, service-driven approach has earned this company a place among the top businesses in the industry. For over half of a century, Copeland Insurance Group has provided a variety of different coverage options ranging from Medicare to agriculturan insurance to thousands of people across America.

Job Summary

The Digital Marketing Specialist is a highly motivated and detail-oriented professional responsible for supporting day-to-day marketing operations, campaign execution, and administrative activities. This role requires a creative and adaptable individual who can manage multiple priorities, learn new systems quickly, and contribute to both digital and traditional marketing initiatives.

Primary Responsibilities

• Support the development and execution of marketing campaigns, including email, social media, and print materials
• Create and distribute mass email communications using platforms such as Constant Contact
• Develop and publish social media content, including posts and paid ads across LinkedIn, Facebook, and Instagram
• Design marketing materials (flyers, mailers, business cards, etc.) using Canva, Adobe, and other tools
• Conduct research on industry trends and competitor activity to support marketing strategy
• Maintain and update marketing databases, contact lists, and Excel spreadsheets (including filtering and reporting)
• Assist with ordering marketing supplies, promotional items, and giveaways
• Coordinate packaging and shipping of materials as needed
• Support website and content updates through platforms such as WordPress
• Utilize internal systems (e.g., Basecamp, Connect, Teams, Freshbooks, Discovery Data, Calendly) to support workflow and communication

Primary Skills & Qualifications

• 1–3 years of marketing, communications, or administrative support experience preferred
• Proficiency in Microsoft Office (Word, Excel, Outlook) and marketing/design tools (Canva, Adobe, Constant Contact)
• Experience with social media content creation and basic digital advertising
• Strong organizational skills with the ability to manage multiple tasks and deadlines
• Quick learner with the ability to adapt to new systems and tools
• Creative thinker with attention to detail
• Strong verbal and written communication skills
• Receptive to feedback and able to incorporate direction effectively

Benefits Available

• Medical/Dental/Vision Insurance
• 401(k) Retirement Plan
• Paid Holidays
• PTO
• Community Service PTO
• FSA/HSA
• Life Insurance
• Short-Term and Long-Term Disability

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike.

Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas, Texas,

Integrity is committed to meeting Americans wherever they are — in person, over the phone or online.

Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.