VP Marketing

Job Title: VP Marketing

Position Location: Raleigh, NC

Your impact:

As the Vice President of Marketing, you will serve as the brand's strategic architect, crafting and implementing innovative marketing initiatives that propel Coastal towards its business goals. Your role as a forward-thinking leader will be pivotal in shaping the marketing landscape, driving brand visibility, and strategically positioning our products/services in the market. Your impact will extend beyond conventional boundaries, steering the marketing department to new heights of success through your visionary approach, strategic acumen, and inspirational leadership.

The contributions you can anticipate making:

Strategic Vision:

• Developing and implementing a fresh, forward-thinking marketing strategy that aligns with Coastal Credit Union's overarching business objectives.
• Leading the strategic direction for brand management, advertising, and promotional activities.
• Building and leading a high-performing marketing team, providing mentorship, guidance, and professional development opportunities. Being a Coastal culture champion.

Operational Grit:

• Based on the strategic goals of the enterprise, developing a marketing operations plan with goals, tactics, strategies, and performance metrics. Demonstrating a return on investment for every initiative.
• Based on the marketing operations plan, creating and managing the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum impact.
• Conducting market research to identify emerging trends, competitive landscapes, and member needs.
• Utilizing data-driven insights to inform marketing strategies that increase product penetration and deepen member relationships.

Brand Excellence:

• Overseeing the development and maintenance of the Coastal Credit Union brand, ensuring consistency across all channels.
• Elevating the Coastal Credit Union brand through effective brand management practices, ensuring a consistent and compelling brand narrative.

Member Engagement:

• Driving initiatives to enhance member engagement, fostering a stronger connection between the Credit Union and its members.

Digital Innovation:

• Leading the digital marketing strategy, including website optimization, social media strategy, SEO, email marketing, and online advertising campaigns.
• Designing and implementing marketing automation methodologies aligned with the consumer buying journey.
• Staying abreast of industry trends to identify opportunities for digital innovation.

Product Success:

• Collaborating with business lines to ensure the successful launch and promotion of new products and services, contributing to the Credit Union's product portfolio growth.

To be successful in this role, you will be:

• Strategically Minded: Demonstrate a growth mindset, capable of developing and executing marketing plans that contribute directly to business success.
• Digital Savvy: Possess a deep understanding of digital marketing trends and technologies, utilizing them to drive online engagement and growth.
• An entrepreneurial Leader: Foster an entrepreneurial spirit within the marketing team, combining visionary thinking with practical execution while being a scrappy steward of the department budget.
• Member-Centric: Prioritize member-centric approaches, ensuring that all marketing efforts contribute to an enhanced member experience.
• Collaborative: Build strong collaborative relationships with cross-functional teams, driving alignment between marketing strategies and broader organizational goals.
• Analytical: Possessing analytical mindset with the ability to make data-driven decisions.

If you are ready to make a significant impact, contribute to the growth of Coastal Credit Union, and lead a dynamic marketing team, we encourage you to apply for this exciting opportunity. Your expertise will be instrumental in shaping the future success of our organization.

Interested? Here's what we need to see on your resume:

Experience:

• Ten years of marketing leadership experience, ideally within the financial services industry.
• Experience in developing and implementing strategic marketing plans with strong evidence of growth over average.
• Strong digital marketing expertise with a track record of leveraging digital channels effectively.
• Demonstrated leadership skills, including team building, mentoring, and fostering a positive work culture.
• Familiarity with the financial services industry, credit unions, or banking is a plus.

Education:

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred.

For consideration visit . You can also scroll back up to the top of this page to the "Apply Now" section.

Deadline for Application: All resumes must be received on or before 11/29/2025

Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at [email protected]. Request for reasonable accommodation will be considered on a case by case basis.

"It's our duty to create a workplace and company culture where everyone feels heard and valued, and is appreciated for their unique backgrounds, experiences, and perspectives. At the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. Building a culture of inclusivity means creating an environment where everyone thrives and succeeds together."

• Tyler Grodi, CEO

VEVRAA Federal Contractor

Equal Opportunity/Affirmative Action Employer

Minority/Female/Disability/Veterans