Sr Manager, Marketing Communications Planning (Fort Worth)

American Airlines
Fort Worth, TX

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  • This job is part of the Integrated Marketing Team within the Customer Division.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

  • Leads holistic customer communications and planning for the company (Clean Commitment program, corporate policy changes, travel experience, AAdvantage program and more) across owned channels that this team manages (AA.com, e-mail, and American Way)
  • Coordinates with owners of all other owned channels (social media, B2B, airport and onboard channels, etc)
  • Plans and executes all revenue-generating e-mail campaigns for flight bookings, product upsells and AAdvantage/cobrand promotions
  • Maintains and updates all content on AA.com, our largest booking channel
  • Manages our in-flight magazines and the newly launched AmericanWay.com
  • Manages a direct team and coordinates on a daily basis with cross-functional teams

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor's degree or equivalent experience/training
  • 7 years of related experience
  • Leadership experience


Preferred Qualifications- Education & Prior Job Experience

  • Demonstrated leadership capability and experience in managing complex projects and timelines
  • Aviation sector, alliance or B2B and B2B2C marketing experience
  • Experience in Corporate, Agency and B2B2C Sales programs
  • Agile and able to handle multiple projects under tight deadlines
  • Experience in leading, managing and developing team members
  • Organized, accountable, and action-oriented

Skills, Licenses & Certifications

  • Ability to manage multiple tasks
  • Ability to engage and motivate a team

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
Posted 2026-04-17

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