Sales Representative - LOCALE

ABOUT US - THIS IS LOCALE

At LOCALE, we’re all about good vibes, great gear, and the places that make you feel something. Born from a love of the outdoors and rooted in the communities that connect us to nature, we create custom headwear, apparel, and accessories that celebrate the local soul of mountain towns, national parks, surf spots, coastlines—you name it.

As a proud member of the L2 Brands family, we help people rep the places they love most. Whether it’s a cozy boutique in a ski town, a surf shop by the beach, or a trailhead general store, we build high-quality gear that taps into the energy and identity of each destination.

But we don’t stop at awesome products—we believe good gear should do good, too. That’s why we’re committed to thoughtful design, sustainable practices, and responsible sourcing. Our goal? To create stuff people are proud to wear and feel great about supporting.

WHAT WE CAN OFFER YOU:

• 401k Retirement Plan & Company Matching
• Health Insurance
• Vision Insurance
• Dental Insurance
• Employee Assistance Program
• Life Insurance
• Paid time off and much more!

SALES REPRESENTATIVE

We’re looking for a hungry, motivated sales rep to help grow LOCALE in Texas by opening new accounts and getting our brand into the right doors. This role is ideal for someone who loves to sell. Someone who thrives on finding opportunities, closing deals, and building strong retail partnerships. You’ll be the face of LOCALE in your territory, representing our values of creativity, quality products, and the outdoors.

WHAT YOU'LL DO:

• Open and own new retail accounts across Texas by identifying high-potential prospects and building relationships from scratch. Already have relationships in relevant accounts - even better!
• Leverage your network or industry knowledge to accelerate growth in surf, skate, outdoor lifestyle, resort, and boutique retail
• Manage the full sales cycle—from prospecting and product presentations to order writing and reorders
• Build and execute a territory-specific sales strategy with support from the internal team
• Maintain accurate records and pipeline activity in our CRM (we use HubSpot)
• Collaborate with internal teams to ensure customers receive top-tier support and products tailored to their needs.
• Sustain effective and positive working relationships to ensure an environment that is in alignment with both the Company’s Core Values and profitability goals.
• Provide regular product and market feedback to help shape future designs and offerings
• Represent LOCALE at trade shows, regional events, and industry gatherings
• Transport and present a full sample line to buyers (must be comfortable lifting and traveling with product bags up to 35 lbs.)
• Be an ambassador for the company, both internally and externally to help build confidence, pride and value in the company
• Work on special projects as needed

WHAT WE ARE LOOKING FOR:

• 3+ years of proven sales experience, ideally in apparel, headwear, or eyewear and accessories.
• Familiarity with the outdoor lifestyle spaces, especially in surf, skate, hiking, or tourism-driven retail
• Strong communication and organizational skills
• A self-starter who can work independently, stay organized, and push for results
• Comfortable with CRM tools and basic digital workflows
• Illustrator/Adobe Creative Suite skills are a bonus. Candidates with these skills will be prioritized, but they’re not required

Position Type & Expected Hours of Work: This is a full-time position, and work hours are generally 8:00 AM-5:00 PM. Longer hours, evenings and weekend work will be necessary as needed.

Travel: Frequent travel is required in your assigned territory and occasional U.S. travel outside your territory to attend trade shows and meetings.

If you're passionate about the outdoors, love the thrill of a new sale, and want to work with a brand that celebrates local culture in a big way—you’re going to feel right at home here.