Senior Process Associate, CSW Specialist onsite in Richardson TX

Senior Process Associate, CSW Specialist onsite in Richardson TX - HIG025580

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Senior Process Associate, CSW Specialist!

As a Customer Success Workflow (CSW) Specialist, you will play a critical role in supporting Account Strategists who work directly with advertisers to optimize their campaigns on our Client’s platform. Your primary responsibility will be to analyze ad performance metrics, provide data-driven insights, and execute strategic tasks that enhance campaign effectiveness. You will work across multiple workflows, delivering high-quality recommendations and reports that help drive advertiser success.

This role requires a deep understanding of digital advertising, campaign strategies, and performance metrics, as well as the ability to generate reports, presentations, and insights that account strategists can use in QBRs (Quarterly Business Reviews), RFPs (Requests for Proposals), and other advertiser-facing engagements.

Responsibilities

· Advertising Campaign Support & Optimization

· Analyze Client’s ad performance metrics (e.g., CTR, CPM, ROAS, Conversion Rates) to identify opportunities for optimization.

· Work closely with Account Strategists to execute data-driven campaign strategies for mid-funnel, upper-funnel, lead-gen, and app-based advertising solutions.

· Research and recommend A/B testing strategies, audience segmentation, and bid adjustments to improve campaign outcomes.

· Data & Insights Reporting

· Create customized data reports and dashboards for Account Strategists to present to advertisers.

· Generate weekly and monthly performance summaries with actionable insights based on historical trends and real-time data.

· Develop presentation slides for QBRs, RFPs, and internal strategy meetings, ensuring they align with advertisers' objectives.

· Workflow Execution & Collaboration

· Manage multiple tasks and workflows assigned by Account Strategists, ensuring timely and high-quality delivery.

· Collaborate with internal teams, including Sales, Product, and Ad Operations, to enhance advertiser experience and campaign success.

· Provide proactive recommendations to improve internal processes, increasing efficiency in campaign management, and advertiser engagement.

Qualifications we seek in you!

Minimum Qualifications

· Experience in digital advertising, media planning, ad operations, or customer success roles within an ad-tech or agency environment.

· Experience creating data-driven reports and presentations (Excel, Google Sheets, Looker, Tableau, PowerPoint, Google Slides, etc.).

· Strong ability to translate complex data into insights and recommendations for campaign improvement.

· Excellent organizational skills, with the ability to manage multiple tasks and deadlines in a fast-paced environment.

· Strong communication and presentation skills to deliver insights effectively.

· Proactive and detail-oriented mindset with a problem-solving approach

Preferred Qualifications/ Skills

· Strong understanding of digital advertising ecosystem and broader digital ad trends.

· Proficiency in analyzing campaign performance using Ads Manager, Google Analytics, or similar platforms.

Why join Genpact?

· Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation

· Make an impact – Drive change for global enterprises and solve business challenges that matter

· Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities

· Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

· Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

The approximate annual base compensation range for this position is $21 to $24 per hour. The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity.

Location-based Roles Richardson TX area candidates are eligible for this role only.” “Los Angeles, California based candidates are not eligible for this role.