Product Marketing Manager - B2B Advertising

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the Team:

Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.

Make An Impact!

Our B2B Product Marketing team is looking for a motivated Product Marketing Manager with a deep understanding of digital advertising and marketplace monetization . You’ll play a pivotal role in shaping how our hotel partners grow visibility through sponsored listings, display ads and other performance-driven ad products .. You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Marketing and Sales teams to drive adoption and performance of our advertising solutions across our Hotel partner segment, build strong go-to-market strategies , and craft compelling narratives and product positioning that demonstrate clear ROI to our partners.

The Product Marketing Manager is responsible for identifying trends in partner performance and creating compelling ways to demonstrate the value of Expedia Groups products and solutions to partners. Critical to the success of the role includes developing a deep understanding of Expedia Group’s hotel audiences and of our business and product strategies, in particular around advertising technologies, while working closely with cross-functional teams to influence and optimize our roadmap.

In this role, you will:

• Develop and lead go-to-market strategies for partner advertising products , including sponsored listings, display ads and other performance-driven ad products .

• Develop positioning, messaging and sales enablement for advertising products that help hotel partners reach travelers more effectively.

• Conduct competitive analysis to understand advertising trends in travel and marketplace ecosystems, and translate insights into actionable strategies to use in go-to-markets.

• Build customer insights by leading first party research and analyzing advertiser behavior, campaign performance, and customer needs to inform the product roadmap, messaging, and go-to-market strategy.

• Analyze internal product performance data to identify opportunities for growth and areas for improvement to inform marketing strategies.

• Develop launch plans for new ad products or enhancements - from narrative development to leading plans for internal and external readiness.

• Collaborate with product, growth marketing, public relations, investor relations, sales enablement, strategy, sales, and customer support teams to ensure alignment and support throughout the go-to-market launch.

• Upskill Product Marketing and Marketing teams around ads ecosystem knowledge, such as advertiser needs, campaign performance metrics, advertiser value measurement, and positioning for ad products.

Experience and Qualifications:

• Mandatory: 5+ years in product marketing, ad tech or B2B marketing, with a proven focus on advertising, monetization, or sponsored listings .

• Mandatory: Subject matter expertise in advertising platforms gained through direct experience working as an ad tech provider or platform developer, including knowledge of product development, advertiser solutions, and platform monetization strategies.

• Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers.

• Demonstratable ability to simplify data and insights and turn them into compelling reasons to enhance partner engagement.

• Understanding of the commercial complexities that a B2B customer faces and can tailor recommendations accordingly to drive value.

• Has a passion for creative problem solving, using data and insights to underpin recommendations. Can make complex topics simple to digest.

• Highly functioning in ambiguous environments thanks to your unbridled curiosity and passion for unravelling complexity.

• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.