Insurance Go-to-Market Associate

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

We are hiring an Insurance Go-to-Market Associate (Americas) to support our insurance and financial industry organization. Reporting to the Insurance Industry Practice Leader this role turns industry insights into practical high-impact GTM assets and programs. Youll help shape clear narratives for P&C Life and Operational transformation functions withing our insurance portfolio of clients. Your role will be to help our teams and our clients win in this complex space and shape the next wave of AI and Agentic workloads in this highly regulated landscape.

You will collaborate daily with Sales Solutions Engineering Vertical Product Marketing and Partner teams to build content uplift messaging and support light GTM motions for Vertical offerings. Youll also join early customer conversations to capture needs qualify opportunities and accelerate next steps. Success looks like usable content that sellers love stronger partner alignment smoother vertical launches and more qualified commercial pipeline.

This role is ideal for a mid-career professional who writes well thinks structurally and enjoys connecting dots across product partners and customers. If youre organized experienced with Insurance workflows especially on the intake and business case side youll thrive.

Key Responsibilities:

Industry Content & Narrative Development

• Draft update and version industry narratives (claims underwriting distribution servicing/contact center) for commercial buyers.

• Produce sales-ready assets : one-pagers talk tracks discovery guides competitive notes case briefs and slideware.

• Create light value framing (problem statements outcomes simple ROI angles) tailored to mid-market decision criteria.

• Maintain a content backlog and release cadence (e.g. monthly refresh) and retire stale materials.

2) Field Enablement & Uplift

• Package how-to-sell kits by use case (key personas pains triggers proof points FAQs objections).

• Run short enablement sessions (1530 min) for AEs/SEs/CSMs/Partners; capture feedback and iterate.

• Track asset adoption and outcomes (views downloads deal usage) and improve based on real seller input.

• Keep assets discoverable (naming tagging and placement in Highspot).

3) Strategic Partner Engagement

• Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props example architectures customer stories.

• Collect and sanitize partner-deployed use cases ; circulate what good looks like back to the field.

• Support joint pursuits with concise messaging inserts slides and one-page briefs.

• Coordinate with Partner and Marketing on light co-marketing (event blurbs abstracts landing page copy).

4) Vertical Product Support (demos solution kits vertical accelerators)

• Gather voice-of-customer inputs (problems workflows metrics) to inform Vertical packaging and prioritization.

• Draft basic launch kits (positioning FAQs demo storyboard internal overview deck Highspot

• Track adoption signals (enablement attendance demo requests deal mentions) and feed insights to Product and Sales.

5) Early-Stage Customer Qualification (Commercial Focus)

• Join discovery/qualification calls; capture objectives pains stakeholders and success criteria.

• Align AEs/SEs on demo storyboards and proof points.

• Maintain a light opportunity journal for deals you support to ensure continuity and fast hand-offs.

6) Operational Excellence & Analytics

• Own content hygiene : version control expiration dates and a simple whats new changelog.

• Build a lightweight dashboard (monthly) for asset usage enablement reach and supported deals.

• Prepare event packs for webinars and CABs (speaker notes run-of-show post-event summaries).

Example Outputs: industry one-pagers discovery guides objection handlers partner kits Vertical launch sheets demo storyboards recap emails and a monthly enablement/usage roll-up.

Minimum Qualifications:
To be successful in this role we need someone who has:

• 10 years of experience in Insurance B2B software consulting product marketing sales enablement or a related field (Insurance exposure strongly preferred).

• Solid understanding of Insurance workflows (from investment Insurance retail etc.).

• Strong written and verbal communication ; slide craft (PowerPoint) and business writing are must-haves.

• Comfort with AI & automation concepts (Agentic/LLMs/IDP/process mining/RPA) and eagerness to learn; ability to translate technical ideas into business value.

• Proven project management and organization skills; can juggle multiple deliverables and hit deadlines.

• Bachelors degree or equivalent experience.

• Hybrid/Remote Americas (Eastern time overlap preferred).

• Travel up to 2030% for customer meetings partner sessions and industry events.

Preferred Qualifications:

• Experience creating sales enablement content (battlecards discovery guides call decks).

• Familiarity with Salesforce (reports opportunity hygiene) and content hubs (Highspot Slack).

• Exposure to partner ecosystems (GSI/SI/ISV) and co-marketing/co-sell motions.

• Basic comfort with ROI framing and value hypothesis drafting.

The above is a partial list of your responsibilities and duties given that such may be varied from time to time by addition to your everyday responsibilities and duties UiPath reserves the right to require you to perform other duties consistent with your position or skills.

Success Metrics:

• Asset adoption and satisfaction scores from field (e.g. >70% useful/very useful on periodic survey).

• Number of deals supported at discovery/qualification with documented next steps and progression.

• On-time delivery of Vertical Solution launch kits and internal enablement sessions.

• Partner messaging kits completed and used in joint pursuits.

Candidates must be authorized to work in the United States for this role

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .

Required Experience:

IC