Social Media Engagement Specialist

• Monitor and respond to comments, mentions, and posts across UTA's social platforms in real time, delivering on-brand replies that spark connection.
• Create response guidelines and tone-of-voice strategies, tailoring them for Meta's casual chats, X's quick takes, LinkedIn's polish, and Reddit's depth.
• Tap sentiment analysis and brand tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities.
• Share community feedback and sentiment insights with leadership, pitching ideas to sharpen our online edge.
• Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA's goals.
• Build and refine a process—starting from zero—to escalate community needs (e.g., student registration woes, alumni event questions) to the right teams fast.
• Perform other duties as assigned.

• Associate's degree in communications, marketing, or a related field.
• Two (2) years of social media or community management experience, ideally in a customer-facing role.

• Bachelor's degree in communications, marketing, or a related field.
• Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship.

• Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit).
• Ability to adapt tone, voice, and messaging style effectively to suit each platform's unique audience and norms.

Requirement Questions

Required fields are indicated with an asterisk (*).

• * How much experience do you have managing real-time social media interactions across platforms like Facebook, X, LinkedIn, or Reddit?
  • None/less than 1 year
  • 1 to 3 years
  • 3 to 5 years
  • 5 years or more

• * How would you rate your proficiency with social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) for monitoring sentiment and identifying trends?
  • Somewhat experienced
  • Moderately experienced
  • Expertly proficient and very experienced

• * How much experience do you have developing response guidelines or tone-of-voice strategies for social media platforms?
  • None/less than 1 year
  • 1 to 3 years
  • 3 to 5 years
  • 5 years or more

• * What is your experience collaborating with multiple departments (e.g., Marketing, Admissions, Student Affairs) to align social media efforts with organizational goals?
  • No experience
  • Limited experience (1-2 projects)
  • Moderate experience (3-5 projects)
  • Extensive experience (6 or more projects)

Documents Needed To Apply

• Resume or CV

• Cover/Interest Letter