Public Information Officer (PIO)
GENERAL PURPOSE
Under general supervision, this position serves as an integral member of the team responsible for managing and overseeing the dissemination of news and information to the public, media, and emergency services personnel. The PIO is responsible for developing communication strategies, ensuring consistent and accurate messaging, and serving as the primary spokesperson for the organization during routine and emergency situations.
SUPERVISION RECEIVED
Reports to the Chief of Police.
SUPERVISION EXERCISED
Exercises autonomy and sound judgement over tasks as assigned.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The PIO plans, develops, and implements communication and outreach strategies to inform the public and media about departmental programs, policies, and activities. This includes creating and distributing press releases, managing social media content, and maintaining official websites and publications with up-to-date information in collaboration with the Department of Communications and Public Affairs. The officer responds promptly to media inquiries, serves as a spokesperson, and coordinates messaging to ensure clarity and consistency.
In emergency or critical incident situations, the PIO coordinates crisis communications, providing timely and accurate information to build public trust and manage community relations. They work closely with emergency management teams and other agencies to facilitate public engagement and information dissemination.
The PIO also fosters and maintains positive relationships with local media outlets, community organizations, and government entities. They may conduct media training for department personnel, prepare speeches, talking points, and informational materials, and represent the agency at public events.
Administrative duties include managing communications calendars, monitoring the effectiveness of messaging campaigns, and maintaining records of media contacts and outreach activities. The role requires adherence to laws and regulations such as the Texas Public Information Act regarding public records and transparency.
Performs additional duties as assigned.
PERIPHERAL DUTIES
N/A
MINIMUM QUALIFICATIONS
Education and Experience:
· Bachelor's degree in communications, Journalism, Public relations, or a related field, preferred.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIREMENTS
· Experience in journalism, communications, public relations, or related fields (often 2-4 years minimum).
· Strong verbal and written communication skills, including proficiency in preparing press releases, speeches, and social media content.
· Knowledge of media relations, crisis communication, and public information laws relevant to Texas government entities.
· Ability to work under pressure in emergency situations and respond quickly with accurate information.
· Familiarity with digital media tools, content management systems, and public relations software.
· Excellent organizational skills and attention to detail.
· Ability to function well in a high-paced and at times stressful environment.
SPECIAL REQUIREMENTS
Strong written communication skills, ongoing professional development, including TCOLE- approved PIO training courses, compliance knowledge of Texas open government laws.
TOOLS AND EQUIPMENT USED
Personal computer, including word processors, spreadsheets, project management software, 10-key calculator, internal software (s), phone, copy machine, fax machine, etc.
PHYSICAL DEMANDS
The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
The work environment characteristics described herein are representative of those and employees typically encounter while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is generally indoors in an office environment. The noise level in work environment is typically moderate.
The Town of Pecos City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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