Digital Marketing Specialist

Job Description

Job Description

Salary: $55,000

Digital Marketing Specialist Job Description - IN OFFICE POSITION MUST BE LOCAL TO HOUSTON

Job Title:
Digital Marketing Specialist

Reports To:
Chief of Staff

FLSA Status:
Full-Time Exempt

Must be local as this position is in person in office - not remote position.

Summary

The Digital Marketing Specialist has the responsibility of executing the marketing and communications vision set by the Chief of Staff and stewarded by the Communications Manager. The Digital Marketing Specialist understands the general programs, operations, and goals of the organization in order to ensure all digital communication stays in alignment with the organization's voice, mission, and values. The Digital Marketing Specialist is the engine of Elijah Rising's digital presence, writing original copy and executing across email, social media, blog, website, and Google Ad Grants. The Digital Marketing Specialist increases awareness of trafficking through consistent digital marketing, drives volunteer recruitment for ongoing programs, and produces measurable growth across digital channels.

Required Duties and Responsibilities

(Other duties may be assigned as necessary)

• Leads and guides Bible studies, devotionals, and prayer and worship times as needed

General

• Ensure digital communications align with the overall goals and values of the organization as well as the specific goals and visions of programs
• Maintain consistent messaging and branding in all digital content, working from the brand and voice guide
• Ensure consistent communication with followers and the public through social media messages, comments, and mentions
• Reviews content with the Communications Manager before publishing

Original Writing

• Write blog posts, email campaigns, social content, ad copy, and web copy in Elijah Rising's voice, against the brand, and the sensitive topics guide
• Translate program updates, intervention work, and survivor-honoring stories into accessible content for donors, volunteers, and the public
• Draft copy for both faith-based and secular audiences with appropriate tonal adjustments

Channel Execution

• Plan, schedule, and publish a minimum of three social media posts per week across primary platforms
• Send a minimum of one email per week to donor and volunteer lists, segmented appropriately in ActiveCampaign
• Publish two or more blog posts per month, optimized for SEO and aligned to campaign priorities
• Maintain and update the Elijah Rising website on a defined cadence, including landing pages, program pages, and campaign pages
• Manage and optimize the Google Ad Grants account, targeting full monthly utilization with documented optimization activity
• Produce graphics that increase the effectiveness of events, fundraising, and other campaigns, briefing the agency for design support as needed
• Market podcast through video and graphics

Search Engine Optimization

• Execute the SEO plan, including keyword research, on-page optimization, internal linking, and content briefs for priority pages
• Brief the agency on technical SEO needs and quality-check delivered work
• Track keyword rankings and organic traffic month over month

Fundraising

• Execute marketing plans for fundraising campaigns in coordination with Development and the Communications Manager
• Monitor and communicate fundraising progress for campaigns through digital channels

Planning

• Regularly plan and schedule daily social media posts
• Monitor what forms of communication receive the best engagement and adjust accordingly
• Monitor communications trends and best practices
• Highlight national events and awareness days and months that intersect with trafficking

Analytics and Reporting

• Build and deliver a monthly performance dashboard covering email, social, web, blog, and ads
• Surface what is working and what is not, with proposed adjustments
• Tag and track campaigns properly so attribution is clean

Content Capture

• Capture photo and video content from events, Van Tours, and approved program activities, as needed, within ethical and brand guidelines for survivor protection
• Maintain an organized digital content library

Qualifications

• Three or more years of digital marketing experience with demonstrated ownership of email, social, content, and paid search channels required
• Strong original writing portfolio required; this role writes more than it edits
• Hands-on experience with Google Ads required (Google Ad Grants experience preferred)
• Working knowledge of SEO best practices and on-page optimization required
• Email marketing platform experience required (ActiveCampaign preferred)
• Basic content management system skills for website updates are required
• Comfort with analytics tools and reporting required
• Self-directed and able to plan, prioritize, and ship without daily oversight required
• Knowledge of and experience with social media marketing required
• Graphic design experience preferred, with knowledge of the Adobe Suite
• Nonprofit, advocacy, or mission-driven organization experience preferred
• Experience with sensitive subject matter (anti-trafficking, victim services, social justice, faith-based contexts) preferred
• Basic photo and video capture skills for event coverage preferred
• Proficient in computer use, both Mac and PC
• Excellent time-management and organizational skills
• Excellent oral and written communication skills
• Awareness of the sensitive nature of serving a traumatized population

Other Requirements

• Must have reliable transportation
• Must possess a valid state driver's license and valid vehicle insurance
• Must be able to drive a 15-passenger van
• Must be able to drive on the highway for long distances (2 hours+)
• Must successfully pass background checks and random drug testing during employment
• Employees are frequently required to stand, walk, and drive
• Vision requirements include close vision, far-range vision, and the ability to focus
• Hearing requirements include the ability to hear a normal conversation in normal ranges and the ability to be in moderate to loud environments for extended periods of time
• Occasionally required to lift/carry and push/pull up to 50 lbs
• Occasionally required to climb stairs, bend or stoop, kneel or crouch

**Reasonable accommodations can be made for individuals with disabilities

Education

• Bachelor's Degree preferred