Communications Data Analyst
- Data Collection & Processing: Extract, transform, and load data from various communications and marketing platforms into the measurement ecosystem. Clean and preprocess data to ensure accuracy and consistency. Develop scripts and workflows to automate data collection and processing tasks, reducing manual effort and increasing reliability.
- Data Analysis & Interpretation: Perform exploratory data analysis to uncover trends, patterns, and anomalies across communications performance data. Apply statistical and analytical techniques to derive insights from complex datasets. Conduct hypothesis testing and predictive modeling to support communications and business objectives.
- Dashboards & Reporting: Build and maintain campaign performance dashboards, scorecards, and recurring reports that clearly communicate performance against KPIs using tools such as Tableau, Power BI, or Looker. Ensure all reporting outputs are grounded in accurate, governed data and consistent metric definitions.
- Data Quality Assurance: Validate data accuracy, completeness, and integrity across all sources feeding the measurement ecosystem. Identify and address data quality issues and discrepancies. Implement data quality controls and monitoring mechanisms to catch issues before they reach downstream reporting.
- Taxonomy Management: Own and evolve the taxonomy that standardizes how communications outputs are classified across owned, earned, paid, and internal channels, ensuring consistency and comparability across the measurement ecosystem.
- Data Governance & Quality: Establish and maintain data governance standards, including documentation of data sources, metric definitions, calculation methodologies, and data lineage across all reporting outputs.
- Data Management & Enablement: Structure, organize, and maintain data in a way that supports the reporting needs and use case requirements of the communications team, ensuring analysts and communicators can access the right data in the right format to answer the questions they need to answer.
- Cross-Functional Partnership: Partner with engineering and IT teams to translate measurement requirements into data infrastructure needs, and work with platform teams to ensure data pipelines are delivering accurate, timely information.
- Bachelor's degree in Data Science, Marketing, Communications, Statistics, or a related field.
- 5+ years of experience applying analytics to measure effectiveness within a communications, marketing, or public affairs function.
- Strong understanding of the core components of a marketing analytics data pipeline, from data ingestion and transformation through to reporting and visualization.
- Deep familiarity with the platforms, data structures, and metrics common to owned, earned, paid, and internal communications channels, with demonstrated experience working with platforms such as Sprinklr, Meltwater, Google Analytics, social media analytics tools, and media monitoring platforms.
- Strong proficiency in data visualization tools (e.g., Tableau, Power BI, Looker) with proven ability to build dashboards and recurring reports that translate complex data into clear, actionable views for both technical and non-technical audiences.
- Strong command of data quality principles, validation techniques, and governance frameworks in a communications or marketing context, with the ability to translate those principles into repeatable processes that ensure quality assurance across data streams.
- Experience designing and maintaining taxonomy and classification systems that bring consistency to how content and channels are categorized and measured across an organization, including familiarity with taxonomy design standards and quality controls within a marketing or communications data environment.
- Understanding of how data from different sources relates and connects, including familiarity with high-level data engineering concepts such as data lakes, ETL processes, data tables, metrics, and dimensions.
- The ability to investigate data discrepancies, trace issues to their source, and resolve them in partnership with technical teams.
- The ability to work across technical and non-technical partners, translating between the needs of analysts and the realities of data infrastructure.
- Proficiency in data analysis tools and languages such as SQL, Excel, Python, or R.
- Familiarity with data ingestion platforms such as Adverity or Fivetran is a plus.
- Experience working with analytics platforms such as Databricks or Azure Synapse is a plus.
- Familiarity with AI-assisted tools for data quality, documentation, or analysis workflows is a plus.
- Ownership Mentality: You take initiative and drive your work forward rather than waiting to be directed. You see a gap, and you move to close it.
- Builder's Mindset: You're energized by standing up something new rather than maintaining what already exists. This team and its processes are being built from the ground up.
- Low-Oversight Autonomy: You own your domain and operate independently, keeping stakeholders informed without needing step-by-step direction.
- Curiosity: You dig into data discrepancies because you genuinely want to understand why, not just because it's your job. You're always asking what's behind the numbers.
- Drive for Continuous Improvement: You're always looking for ways to make processes more reliable and efficient, treating every workflow as something that can be refined.
Chevron is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability, Veteran status, or other characteristics protected by applicable law.
We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please email us at [email protected].
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