Outside Sales Representative
Business Development & Lead Generation
- Prospecting: Identify and target potential clients, including commercial property managers, HOAs, municipalities, schools/universities, hospitals, developers, and high-end residential owners who require landscaping installation or maintenance services.
- Lead Qualification: Generate, qualify, and convert leads into long-term business opportunities by understanding client needs and presenting tailored solutions.
- Market Research: Stay informed on emerging landscaping trends, client demands, and regional growth opportunities.
- Networking: Attend community events, industry conferences, and trade shows to connect with decision-makers and influencers.
- Client Outreach: Conduct outbound calls, schedule meetings, and deliver proposals to prospective and existing clients.
- Account Management: Develop and maintain strong relationships with clients to ensure satisfaction, loyalty, and repeat business.
- Solution Selling: Collaborate with estimators and project managers to craft customized landscaping proposals that meet client needs, budgets, and timelines.
- Contract Negotiation: Prepare and present bids, negotiate contracts, and close deals.
- Project Follow-Through: Ensure smooth hand-off from sales to operations, monitoring client satisfaction throughout the project lifecycle.
- Sales Goals: Consistently meet or exceed individual sales targets and company growth objectives.
- CRM Management: Maintain accurate records of client interactions, proposals, and pipeline activity using CRM software.
- Reporting: Provide regular updates to leadership on sales performance, client feedback, and market trends.
- Internal Coordination: Partner with estimators, project managers, and operations teams to ensure seamless project execution.
- Marketing Collaboration: Work with the marketing team to develop and distribute promotional materials and proposals.
- Client Education: Position HLS Landscape as a trusted advisor by educating clients on the value of sustainable, high-quality landscaping solutions.
- Service Knowledge: Stay up to date on HLS Landscape’s service offerings, including commercial maintenance, irrigation, hardscaping, and seasonal enhancements.
- Competitive Landscape: Monitor competitors’ offerings and market activity to ensure HLS Landscape maintains its industry leadership.
- Professional Growth: Pursue ongoing development through workshops, certifications, and training in sales and landscaping best practices.
Essential Skills
- Sales Experience: 3+ years in sales and business development, ideally in landscaping, construction, property management or related services.
- Industry Knowledge: Familiarity with landscaping services, horticulture practices, irrigation, or grounds management.
- Communication Skills: Excellent verbal and written communication with the ability to deliver persuasive presentations.
- Negotiation Skills: Proven ability to close deals and negotiate effectively.
- CRM Proficiency: Experience managing pipelines and client data in CRM software.
- Customer Focused: Strong relationship-building skills and a client-first mindset.
- Established network within property management, HOA boards, municipal, or commercial real estate sectors.
- Understanding of landscaping project management, budgeting, and scheduling.
- Technical acumen to discuss horticultural, irrigation, or design elements with clients and internal teams.
- Valid driver’s license with a clean driving record.
- Willingness to travel to client sites and industry events.
- Ability to thrive in a fast-paced environment.
- Competitive pay plus commission.
- Supportive team culture at a company with a 52-year track record of success.
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