Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

DESCRIPTION Amazon Web Services is seeking an Account-Based Marketing Manager. This role is a strategic leadership position responsible for building, managing, and scaling a high-performing team of ABM professionals while driving enterprise-scale account-based marketing initiatives across multiple territories/regions. This role combines deep ABM expertise with people leadership, requiring both strategic vision and hands-on team development capabilities. This role supports AWS's strategic growth within the Financial Services Industry, including banking, insurance, capital markets, fintech, and payments sectors. The ABM Team Lead will develop deep expertise in FSI-specific challenges, regulatory requirements, and digital transformation priorities.


Key job responsibilities
People Management & Leadership
~Build and Lead Team: Hire, develop, and manage a team of 4-8 ABM managers and specialists across territories/regions
~Performance Management: Set individual and team performance goals, conduct regular performance reviews, and provide ongoing coaching and feedback
~Career Development: Create individual development plans, provide mentorship, and support career progression for direct reports
~Team Capacity Building: Design and implement structured onboarding programs, training curricula, and capability development initiatives
~Culture & Engagement: Foster a collaborative, data-driven team culture that emphasizes customer obsession and innovation
~Resource Allocation: Manage team workload distribution, prioritize initiatives, and ensure appropriate staffing levels
~Escalation Management: Serve as escalation point for complex stakeholder issues and cross-functional challenges


Strategic ABM Program Leadership
~Develop ABM Strategy: Scale comprehensive ABM frameworks and best practices across multiple territories/regions
~Program Architecture: Design multi-channel programs leveraging the full AWS marketing toolkit (events, content, executive engagement)
~Cross-Functional Leadership: Lead complex, multi-stakeholder initiatives requiring collaboration across sales, field marketing, and partner teams
~Innovation & Best Practices: Evangelize ABM methodologies across the organization and drive continuous improvement
~Executive Engagement: Partner with senior sales leadership to align ABM strategies with business priorities and account plans


Data-Driven Execution & Optimization
~Performance Analytics: Establish measurement frameworks and track program performance using data to optimize approaches
~Budget Management: Manage ABM budget allocation across team and programs
~ROI Demonstration: Analyze and report on pipeline generation, revenue influence, and program effectiveness to senior leadership
~Market Intelligence: Leverage customer data, buying signals, and market trends to inform strategy and prioritization


A day in the life
Success Measures:

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.


Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.


Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.


Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.


Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

BASIC QUALIFICATIONS

• 3+ years of people management experience
• 10+ years of professional marketing experience with demonstrated B2B marketing success
• 5+ years of strategic ABM program leadership experience at enterprise scale
• Proven track record building and scaling marketing programs that drive measurable business outcomes
• Experience with data analytics, performance measurement, and ROI demonstration

PREFERRED QUALIFICATIONS

• MBA
• Experience presenting to SVP and C-Level
• Experience in cloud computing, enterprise software, or technology industries

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.


Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, NY, New York - 156,100.00 - 211,200.00 USD annually
USA, TX, Austin - 142,000.00 - 192,000.00 USD annually
USA, VA, Arlington - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually