Marketing Specialist
- Support planning and communication of in-store signage
- Manage signage needs across Whole Foods Market stores
- Support development, execution, and communication of plans that align with key merchandising and marketing priorities
- Support planning and communication of in-store signage plans, including signage execution guides
- Develop strong and collaborative working relationships with internal marketing teams & cross-functional partners to ensure successful signage development and execution, including Retail Marketing, Marketing Ops and Store Stakeholders
- Support maintenance of signage deliverable catalog on SODA and executional tactics
- Supports communication with stores via signage team intake forms and collects feedback for future program learning
- Support special projects, singular requests, and digital signage format as needed
- Support with digital sign content execution as assigned
- Supports delivery of monthly signage packages within controllable budget expectations
- Partner with Print Production Team to meet deadlines and deliver shipped signage kits within expected timeframes
- In-Store Experience. Has experience understanding how to build an enjoyable shopping experience and barriers that prevent it
- Business Judgement. Able to quickly see the immediate and potential downstream impact of decisions
- Brand Builder and can effectively apply brand guidelines and use them as a filter for decisions
- Principled Collaboration. Able to look for the win-win, but also not afraid to say no when it doesn't meet established tenets or isn't in the best interest of the WFM brand or business
- Systems Thinker. Knows enough to see connections and when to engage others
- Proficiency with visual mediums, copy editing, and office tools (Microsoft suite+)
- Data-Driven Decision Making. Uses metrics and analytics to inform marketing strategies and tactics
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 3+ years of professional or military experience, or Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field
- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools
- Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
- 1+ years of merchandising including executing all procedures related to the in-store display of products and services to drive the customer experience, generate product interest, and maximize sales experience, or experience in customer-facing leadership roles
- Experience with A/B testing
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