Business Development and Outreach Representative

### **DO YOU THRIVE ON CONNECTING WITH PEOPLE, BUILDING LASTING RELATIONSHIPS, AND DRIVING NEW BUSINESS—ALL WHILE UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY? ARE YOU PASSIONATE ABOUT USING SMART AUTOMATION TO EXPAND YOUR REACH, BUT NEVER AT THE EXPENSE OF AUTHENTICITY? IF THIS SOUNDS LIKE YOU, LET’S TALK.**

#### **ABOUT BY-THE-BOOK MISCONDUCT INVESTIGATIONS**

By-the-Book Misconduct Investigations (BTB) is dedicated to delivering impartial, ethical, and precise investigative services, specialized training programs, and cutting-edge AI solutions for clients in higher education, government, and compliance sectors. Our remote team values ethical communication, transparency, professionalism, and outcome-driven autonomy. Join us to help organizations navigate complex challenges—by the book, every time.

### **ROLE SUMMARY**

As our Sales Development Representative, you’ll be the tip of the spear in developing new client relationships and driving growth for our investigations, training, and AI-driven compliance solutions. You’ll use a mix of data-driven tactics and genuine outreach to generate, qualify, and nurture leads across target markets, ensuring our solutions reach organizations that value integrity and excellence.

### **KEY RESPONSIBILITIES**

* **Generate and qualify both inbound and outbound leads** for investigations, training programs, and Invextra AI.
* **Conduct targeted outreach** using LinkedIn, email, and approved automation tools (e.g., PhantomBuster).
* **Manage and update prospect data** in HubSpot, Airtable, Notion, or SuiteDash.
* **Execute automated email campaigns** and follow-up sequences, converting interest into meetings.
* **Research and segment potential clients** in higher education, government, and compliance sectors.
* **Book qualified discovery calls** and maintain organized communication logs.
* **Collaborate with leadership** on outreach scripts, proposal materials, and campaign strategy.

### **KEY PERFORMANCE INDICATORS (KPIS)**

* Number of qualified outreach contacts per week.
* Number of discovery calls scheduled and completed.
* Conversion rate from contact to booked call.
* Responsiveness and professionalism in communication.
* CRM accuracy and campaign completion rates.

### **QUALIFICATIONS & EXPERIENCE NEEDED**

* Bachelor’s degree or equivalent professional experience.
* 2–4 years in sales development, lead generation, or client outreach.
* Proficiency in LinkedIn, email automation, and CRM/data-tracking systems.
* Familiarity with lead-scraping and automation tools (e.g., PhantomBuster or similar).
* Skilled in managing outbound campaigns and responding to inbound interest.
* Fluent English required; Spanish bilingual preferred.
* _Preferred:_ Experience with higher-education or government clients.

### **SOFT SKILLS & TRAITS**

* Self-driven with strong initiative and resilience.
* Balances relationship-based selling with efficient, data-driven outreach.
* Precise, persuasive communicator; adapts tone for different audiences.
* Detail-oriented, consistent, and organized in follow-through.
* Comfortable using technology to streamline repetitive tasks.
* Upholds confidentiality and ethical conduct in all interactions.

### **GROWTH OPPORTUNITIES**

* Potential advancement to Account Executive, Partnership Manager, or Client Success Manager roles.
* Help design scalable lead-generation systems and refine sales automation workflows.
* Exposure to enterprise-level proposal strategy and client-relationship management.