Chief Marketing Officer

Description

Position Overview:

The Chief Marketing Officer drives business growth for multiple business divisions within the company through strategic marketing initiatives and brand management.

Ideal candidates for this position have proven experience leveraging a deep understanding of retail mortgage originations to design targeted marketing campaigns, have the ability to collaborate with business partners across the organization, and are data-driven and innovative.

Essential Functions of the Role:

• Develop and execute comprehensive marketing strategies to drive business growth.
• Provide strategic direction for brand positioning.
• Collaborate with the executive team to align marketing objectives with business goals and initiatives.
• Oversee all marketing operations, including digital marketing, content creation, advertising, public relations, and brand management.
• Analyze market trends and competitive landscape to identify growth opportunities.
• Create comprehensive lead generation programs across multiple channels to support growth.
• Lead data analytics initiatives to measure marketing return on investment and optimize campaign performance
• Ensure compliance with financial services marketing regulations and fair lending practices.
• Other duties as assigned.

Essential Knowledge/Skills/Abilities:

• Deep knowledge of retail originations, the products and the regulatory environment
• Proven ability to translate business objectives into effective marketing strategies
• Ability to drive multi-channel marketing strategies, including digital, traditional, and relationship-based approaches.
• Ability to work across organizational boundaries
• Excellent written, verbal, and presentation skills
• Strong analytical and data interpretations skills
• Proven ability to delegate and motivate team members
• Proven ability to prioritize and multi-task
• High attention to detail
• Knowledge of marketing automation platforms, CRM systems, and analytics tools

Experience Requirements:

• Ten (10) years of progressive marketing experience required.
• Minimum five (5) years retail originations experience required.

Education/Licensing Requirements:

• Bachelor’s degree in business, marketing, or a related field or the equivalent experience required.

Working Conditions:

• Collaborative team environment.
• Requires normal vision (corrected) both close and distant.
• Requires normal hearing levels (corrected).
• Requires working at a desk to use a phone and computer for extended periods of time.
• Requires sitting, bending.
• Works effectively with frequent interruptions.
• Lifting requirements of 25 lbs. occasionally.
• Casual dress code.