Event Sales Director and Social Media Marketing

Summary:

This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase market exposure as well as the selling, planning and coordinating of all aspects of Private Events held at the property. In this role the Marketing and Private Event Sales Manager will develop market segments and solicit new customer relationships while maintaining existing relationships

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Essential job functions:

• Develop and implement annual marketing and sales plan.
• Plan and implement strategies to meet the club's annual revenue target.
• Utilize telemarketing, direct mail, referral programs and other methods to prospect for events and potential members.
• Promote and communicate club activities using newsletters, direct mail, e-mail, and bulletin boards.
• Create a positive brand in the community to attract events to the club.
• Work with the GM, membership committee and outside agencies to create appropriate and consistent internal advertising and sales material/messages consistent with the overall branding strategy.
• Track reasons for resignations / walk-a-ways (exit Interview)
• Manage and maintain the facility website, electronic newsletters, social media outlets and support the creation and maintenance of the customer database.
• Perform other duties as appropriate and directed by management up to and including assisting Golf and Food & Beverage departments.
• Attend local civic and business association meetings (Chamber of Commerce, and business leads organizations).
• Conduct periodic market research to provide information essential for revising current programs, which enhance the facility's competitiveness in the marketplace.
• Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports as required by course management and the Regional Sales & Marketing Director
• Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
• Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.
• Attend local Private Event shows to promote the facility private event opportunities.
• Conduct tours for prospective banquet and private event clients
• Coordinate private event functions from start to finish to include event sale, setup, vendor coordination, in-progress event supervision and event closing.

Physical Demands:

• Must be able to frequently sit, stand, bend, kneel, walk and crouch.
• Some late night availability during events.
• Lifting and moving of chairs and tables during setup and teardown.

Qualifications:

• College degree preferred or 3 years of related experience in sales preferably in golf/hospitality/service industry, or equivalent combination of education and experience
• Knowledge of how to use social media to drive sales is required: Including LinkedIn, Facebook, Instagram, Pinterest etc.
• Must be positive, engaging, and team oriented.
• Proficient in computer software including Microsoft Office and CRM
• Solid time management, organization and prioritization skills; ability to work with little or no direct supervision
• Excellent customer service orientation and focus on customer satisfaction required
• Strong leadership and people skills, plus the ability to build and foster a team environment desired

This is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the co-worker. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.