Lead Qualification Specialist
- Entrepreneur’s Franchise 500
- Entrepreneur’s Franchise 500 Best in Category
- Entrepreneur’s Top Low-Cost Franchise
- Entrepreneur’s Top New & Emerging Franchises
- Entrepreneur’s Top Home-based Franchises
- Entrepreneur’s Top 100 Global Franchises
- This position has no supervisory responsibilities
- Receive and manage all inbound leads for the Home Franchise Concepts portfolio.
- Initiate rapid outreach via phone, email, and text within minutes of lead inquiry.
- Conduct multiple follow-ups attempts to maximize contact rates.
- Update and maintain accurate and timely records in Salesforce. Collaborate with the sales team to ensure a smooth transition of qualified leads, including scheduling
- Discovery calls as part of the hand-off process.
- Engage candidates in meaningful conversations to uncover their goals, financial capabilities, and operational readiness.
- Clearly explain the expectations of franchise ownership
- Apply a consultative approach by asking thoughtful, challenging questions to help both candidates and HFC assess mutual compatibility.
- Disqualify leads that do not meet minimum requirements or demonstrate a lack of alignment with brand expectations.
- When qualifications are met, schedule the candidate for a Discovery appointment with the appropriate Franchise Advisor ensuring complete and accurate notes with relevant context to support a seamless handoff.
- Work closely with the Franchise Development Marketing team to provide feedback on lead sources and quality, ensuring continuous improvement of lead generation efforts.
- Participate in team meetings, training sessions, and ongoing development opportunities.
- Comfortable making a high volume of outbound calls and messages daily.
- Strong conversational and active listening skills; able to build rapport quickly.
- Confident asking challenging or thought-provoking questions to qualify candidates.
- Basic understanding of financial requirements for business ownership (liquid capital, net worth, investment ranges).
- Highly organized and self-starter, with proven ability to manage multiple leads and priorities.
- Proficiency with Salesforce, Office365, Zoom.
- Team-oriented with a strong sense of accountability and collaboration.
- High School Diploma or equivalent
- Minimum of one year of sales support experience
- Light-duty work environment – primarily office-based with minimal physical exertion.
- Ability to sit for extended periods while working on a computer.
- Occasional standing or walking for presentations or facilitation.
- Ability to lift and carry up to 25 lbs occasionally.
- Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
- Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions.
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