Partner & Program Marketing Manager

Job Summary

SoftwareOne is looking for a Partner Marketing Manager to lead co-marketing efforts across two critical ecosystems: our reseller channel partner network and our ISV (Independent Software Vendor) relationships. This is a high-impact role that requires someone who can operate both strategically and hands-on — building joint marketing programs, enabling partners to go to market effectively, and driving awareness and pipeline through SoftwareOne's most important third-party relationships.

You will work closely with our channel team — supporting the resellers and partners who sell SoftwareOne solutions — as well as our ISV team, developing co-marketing programs with enterprise software vendors. The ideal candidate brings experience in partner or channel marketing within a mature B2B technology ecosystem, understands the mechanics of reseller and ISV partner programs, and knows how to build programs that deliver measurable pipeline results for both SoftwareOne and its partners.

SoftwareOne is an AI‑forward company. We actively use AI across our business to improve productivity, decision‑making, and outcomes - and we are intentional about hiring people who are curious, hands-on, actively apply AI, and lead by example as technology continues to evolve.

Role & Responsibilities

Channel Partner Marketing

• Develop and execute co-marketing programs with SoftwareOne's channel partners to drive joint pipeline and revenue growth.
• Serve as the primary marketing point of contact for the channel team, translating business priorities into actionable marketing programs and campaigns.
• Build and maintain a library of partner-ready marketing assets including campaign toolkits, email templates, landing pages, and sales collateral that partners can activate independently.
• Manage partner marketing development funds (MDF) where applicable, ensuring investments are tracked, utilized effectively, and tied to measurable outcomes.
• Support partner recruitment and onboarding with marketing materials that clearly communicate the SoftwareOne partner value proposition.
• Track and report on channel marketing performance including lead volume, pipeline contribution, and partner engagement metrics.

ISV Co-Marketing

• Build and manage co-marketing relationships with SoftwareOne's key ISV partners across our portfolio.
• Develop joint go-to-market plans with ISV partners that align to shared business objectives, target audiences, and campaign calendars.
• Coordinate joint demand generation activities including webinars, events, digital campaigns, and content partnerships with ISV marketing counterparts.
• Navigate ISV partner portals, co-marketing request processes, and MDF programs to maximize available funding and resources for joint activities.
• Ensure SoftwareOne is well-represented within ISV partner ecosystems including partner directories, marketplace listings, and co-sell programs.
• Act as an internal advocate for ISV partner priorities, keeping sales and marketing teams informed of relevant product updates, campaigns, and enablement resources from ISV partners.

Strategy & Planning

• Develop an annual partner marketing plan covering both channel and ISV activity, aligned to SoftwareOne's overall marketing and revenue goals.
• Prioritize partner marketing investments based on revenue potential, strategic importance, and partner engagement levels.
• Conduct regular business reviews with key partners to assess marketing performance, identify gaps, and align on upcoming priorities.
• Stay current on trends in the partner landscape including new co-sell models, marketplace dynamics, and partner program changes from major vendors.
• Collaborate with the broader marketing team to ensure partner activity is integrated into demand generation and integrated campaign efforts.

Content & Sales Enablement

• Create and manage partner-facing content including joint solution briefs, case studies, battle cards, and presentation decks that communicate the combined value of SoftwareOne and its ISV partners.
• Develop internal enablement materials that help the SoftwareOne sales team understand partner solutions, positioning, and how to sell with and through ISV partners.
• Work with internal subject matter experts to translate complex technology topics into clear, compelling marketing messages.
• Maintain consistent brand standards across all partner-facing materials, adhering to both SoftwareOne brand guidelines and co-branding requirements from ISV partners.

10% for potential occasional travel