Staff Marketing Product Manager, CRM

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Realtor.com is seeking a Senior Marketing Product Manager, CRM Listings Discovery to lead the strategy, roadmap, and execution for two of our most critical consumer lines of business, For Sale & Rentals. This highly visible role will own the end-to-end CRM product vision while also driving revenue growth and business impact across the Buyer and Rental experiences.

You will partner with cross-functional stakeholders — Product, Engineering, Design, Marketing, Analytics, Media, and Data Science — to deliver best-in-class solutions that help consumers find their next home while achieving measurable gains in engagement, retention, and monetization. This is an ideal role for a strategic and commercially-minded product leader who can balance bold innovation with disciplined, data-driven execution, inspiring teams to perform at their best.

What You’ll Do

• Own the CRM product strategy and roadmap for the Buyer and Renter consumer journeys for 2 main CRM channels, email and push notifications, aligning user experience innovation with business priorities and market opportunities.


• Use the email and push notification channels to ensure consumers receive the most relevant listings based on their unique search activity, behavior on our site and app, and lifecycle stage


• Define and execute a growth-focused roadmap aimed at improving user engagement, lead submission, retention, and incremental revenue.


• Collaborate closely with Research and Analytics to understand consumer needs, define audiences, and deliver innovative, user-centric solutions.


• Partner with Product, Engineering, Analytics, and Marketing teams to build and launch high-impact experiments, campaigns, and features that create consumer value and drive business results.


• Partner with Machine Learning team to optimize recommendations content and models, build new experiments leveraging ML and AI to drive engagement and revenue


• Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources.


• Establish and track key business and product KPIs, including revenue, conversions, customer lifetime value, and engagement.


• Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.


• Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement.


• Act as the strategic voice of the Buyer and Renter CRM roadmap with senior leaders, confidently presenting product direction, business impact, and performance updates.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together

What You’ll Bring

• 8+ years of product management experience and experience with email and push notification channels, preferably within consumer-facing products or marketplaces.


• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact — including revenue growth, increased customer lifetime value, and expanded commercial opportunities.


• Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth when shaping product direction


• Strong analytical skills; able to interpret data, form insights, and make evidence-based decisions.


• Previous experience partnering with martech, machine learning, and engineering teams


• Sharp business acumen; able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.


• Excellent communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.


• Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.


• Previous agile experience a plus


• Bachelor’s degree or equivalent experience; advanced degree a plus.


• Familiarity with buyer, rental, housing, or related industries is a strong plus

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage


• Family forming benefits


• 13 Paid Holidays


• Flexible Time Off


• 8 hours of paid Volunteer Time off


• Immediate eligibility into Company 401(k) plan with 3.5% company match


• Tuition Reimbursement program for degreed and non-degreed programs


• 1:1 personalized Financial Planning Sessions


• Student Debt Retirement Savings Match program


• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.