Marketing Specialist

Casa Auto Group
El Paso, TX
Casa Auto Group is seeking a passionate and forward-thinking Marketing Specialist. This role will involve working closely with the Sales and Marketing departments to develop and implement marketing strategies that drive sales and business growth. The ideal candidate will have strong analytical skills, be well-versed in marketing campaign management, and possess excellent communication skills, demonstrating a knack for storytelling.

Responsibilities

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.
  • Analyze and report on the performance and efficiency of campaigns.
  • Conduct market research and analyze trends to identify new marketing opportunities.
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
  • Write, proofread, and edit creative and technical content across different mediums.
  • Work with external agencies and vendors to execute marketing programs.

Qualifications

  • A Bachelor's degree in marketing, business, or a related field.
  • 2-5 years of experience in marketing.
  • Ability to multi-task and perform under tight deadlines.
  • Strong verbal and written communication skills.
  • High level of creativity.
  • Previous experience with marketing automation tools.
  • Good understanding of marketing trends and techniques.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access).
  • Graphic and website design skills would be a plus.

Benefits

  • Competitive base salary with performance-based bonuses.
  • Comprehensive healthcare coverage including medical, dental, and vision.
  • Flexible working hours and telecommuting opportunities.
  • Rewards and recognition programs to recognize outstanding performance.
  • Continuous learning and development opportunities with paid training and career advancement opportunities.
  • Diverse and inclusive work environment with a commitment to employee engagement.

We welcome applications from all qualified individuals regardless of race, gender, disability, or age. Come join our team and help us drive the future of the automotive industry.
Posted 2025-10-24

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