Email Marketing Campaign Specialist

Email Marketing Campaign Specialist
Remote role. Must already live in the United States.
#LI-Remote

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

About the Role
Lexipol is seeking an Email Marketing Campaign Specialist to build, optimize, and scale targeted email programs that fuel lead generation, nurture existing contacts, and support national and state-level marketing initiatives. This role is central to ensuring that our email and marketing automation efforts deliver highly relevant, timely, and compliant communication to our public safety and local government audiences.

You will own the execution of email campaigns using Pardot / Salesforce Account Engagement , ensuring data hygiene, segmentation accuracy, and performance optimization. You will work closely with the Growth Marketing Senior Manager, Marketing Operations, Sales, and Campaign Owners to deliver measurable results in alignment with organizational goals.

We’re looking for someone who is detail-oriented, highly organized, and proactive—someone who thrives in a fast-paced environment and enjoys building scalable processes that advance marketing performance.

Areas of Focus
Campaign Execution & Automation (50%)

• Build, launch, and optimize national and state-by-state email marketing campaigns within Pardot / Account Engagement.
• Create automated nurture sequences tailored to lifecycle stage, role, and industry.
• Develop segmented lists and dynamic content to maximize relevance and engagement.
• Manage lead routing and ensure smooth alignment between Pardot and Salesforce.
• Maintain email templates, engagement programs, preference centers, and automation rules.

Account-Based Marketing (25%)

• Support ABM strategies by developing highly tailored email outreach for target agencies and accounts.
• Work with Sales and Growth Marketing to align messaging with account-specific challenges and goals.
• Track ABM campaign effectiveness and report key insights to stakeholders.

Performance Optimization & Collaboration (25%)

• Monitor campaign performance and recommend data-driven enhancements.
• Conduct A/B tests on subject lines, content, send times, and segmentation logic.
• Partner with Growth Marketing and Sales to ensure campaigns support pipeline goals.
• Ensure data integrity and compliance with email regulations (CAN-SPAM, etc.).

Required Qualifications

• 3–5 years of on-the-job B2B hands-on email marketing experience
• Record of writing B2B emails that produce results in marketing campaigns
• Strong proficiency with Pardot / Salesforce Account Engagement
• Experience with Salesforce CRM
• Background in lifecycle, nurture, or ABM email strategy
• Exceptional organizational skills and attention to detail
• Ability to manage multiple campaigns simultaneously
• Strong communication and cross-functional collaboration skills

Preferred Qualifications

• Experience in SaaS or B2B marketing
• Familiarity with segmentation modeling
• Experience supporting state-level or geographically dispersed campaigns
• History of improving workflow efficiency through automation or AI

Target Outcomes

• Increased engagement and conversion rates on email campaigns
• Improved segmentation accuracy and campaign personalization
• Expansion of nurture and ABM program coverage
• Faster campaign turnaround times

Employee Value Proposition

• M-F work schedule with start time hours that can be flexible based upon your needs.
• Net new position. You will get to create and define the role and it’s impact on the organization.
• Established marketing organization that has the resources and skills to support your development.
• You will receive mentoring and cross-training as a fundamental part of this role.
• Work for a category-defining brand with very high awareness, reputation, and engagement with our target audience.
• You will be communicating with local public safety agencies across law enforcement, fire and safety, local corrections, and local city and county governments.
• The work that you’ll be doing will positively impact communities across the country.
• Opportunity to have an immediate and sustained impact on business performance and our mission to make performance excellence the heartbeat of public safety.
• Leverage the deep public safety expertise within Lexipol – including former public safety professionals on the Marketing team – to gain market intelligence and quickly refine strategies.

The Environment

• We have a talented, passionate team eager to learn and grow our impact. We are strategists and optimizers relentlessly focused on outcomes.
• Heavily collaborative environment across marketing, sales, and product. Your work will have an impact across the organization.
• Mission driven company that supports public safety agencies in making communities safer across the country.
• Lexipol values Marketing as a strategic growth driver, providing the opportunity to develop and drive strategies that deliver results.
• Positive and supportive environment with management that supports career development.
• Remote first workforce that allows the flexibility to bring your whole self to work.
• We are a fully remote team that takes work seriously but not themselves. We emphasize intentional relationship-building and collaboration to maintain a strong, connected team.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.

Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
Compensation for this role includes base salary of $70-80k, depending on experience, plus an annual bonus opportunity of 5%.

About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at .

Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. #LI-RC1