Marketing Specialist (Cyber Security)

Dynamic Cyber Security Company Seeking a Technology Marketing Specialist

The cyber security industry is poised to grow by double digits again this year. Help us more effectively promote InfoDefense to increase our market share.

Job Description

InfoDefense is seeking a seasoned technology marketing professional in the Dallas/Fort Worth area who has successfully applied the latest marketing practices and technologies to lead our content-based marketing initiatives. To be successful in this position, the candidate must have a strong technology-oriented marketing background with a focus on social media, search engine, and content marketing as well as exceptional written communication skills, and the ability to work independently to achieve corporate goals. A hybrid work position , this is a great opportunity for the right candidate to apply their skills to take our marketing program to the next level.

Responsibilities

• Analyze customer behavior, market trends, buying patterns and demographics to increase the effectiveness of marketing initiatives


• Build a strategic marketing plan including specific marketing objectives and execution schedules across market segments


• Develop business cases for new marketing initiatives and make recommendations regarding existing marketing efforts


• Evaluate the effectiveness of the marketing program and in achieving stated objectives, including the impact on sales lead flow, customer interaction and retention


• Execute marketing programs from start to finish, driving collaboration with internal and external resources that provide technical written content, design elements and other support


• Manage marketing initiatives including social media, search engine and paid search, content creation, lead nurturing and, customer retention campaigns


• Initiate and maintain relationships with vendors, media and business partners to promote marketing programs


• Produce engaging written content including emails, web pages, product brochures and social media posts


• Oversee and approve marketing material including product brochures, emails, web sites and landing pages, blog articles and white papers

Qualifications

• Proven experience building complex marketing campaigns


• Above average technical aptitude and a strong desire to learn our cyber security business


• Ability to distill complex technology-oriented value propositions to compelling messaging


• 5+ years within a business-to-business marketing role


• 2+ years in search engine optimization/paid search management


• 2+ years' experience with marketing platforms and tools such as HubSpot, Salesforce, or Marketo


• Ability to apply industry best practice and create a marketing strategy to address dynamic markets
  


• Exceptional oral and written communication skills


• Experience identifying target audiences and developing engaging marketing content


• Ability to discern creative design and provide guidance for improvement
  


• Bachelor or Masters degree in marketing or a related discipline


• Home office environment and reliable high-speed Internet connectivity to enable remote work

Travel

Minimal travel on a short-term basis may be required.

Compensation

InfoDefense offers a generous base salary along with performance-based bonuses, a 401k retirement plan, and additional health, dental, vision, life, short and long-term disability benefits. All candidates are required to submit to a background check prior to beginning work.

About InfoDefense

A turn-key cyber security solutions provider, InfoDefense provides best-in-class information protection; network security; system security; identity and access management as well as IT governance, risk and compliance solutions. With a current focus on Department of Defense contractors with Cyber Security Maturity Model (CMMC) compliance requirements, InfoDefense has also served financial services, healthcare, retail, high-technology, manufacturing, and government customers since 2001. As an equal opportunity employer, InfoDefense is headquartered in the Dallas-Fort Worth metropolitan area with a presence in other locations within the United States.