CRM & App Manager
- Serve as the strategic lead for all CRM and app-based marketing programs, ensuring effective planning, execution, and optimization of 1:1 communication. *
- Work with chosen vendor to test and launch mobile team app for 2026 season and manage all app content and execution. *
- Develop and manage audience segmentation strategies to support ticketing, sponsorship, retail, and community engagement goals. *
- Create end-to-end customer journeys—including automated, triggered, and personalized messaging—within Salesforce Marketing Cloud. *
- Own the content strategy, calendar, and deployment process for email, push notifications, SMS, and in-app messaging. *
- Work with marketing/creative team to brief email and app creative and see content through execution. *
- Monitor and analyze CRM performance using dashboards, reporting tools, and data insights to guide future campaign optimization. *
- Partner cross-functionally with Ticketing, Sponsorship, Creative, Communications, and Data teams to align CRM initiatives with organizational priorities. *
- Oversee data hygiene, list management, preference center strategy, and compliance with CAN-SPAM, SMS regulations, and privacy standards. *
- Evaluate and implement testing strategies to increase engagement, conversion, and retention. *
- Support the development of mobile app engagement strategies, including loyalty, personalization, and fan experience enhancements
- Stay current on CRM and marketing automation best practices, advising on new capabilities or integrations.
- Other duties as assigned.
- Assist in executing fan engagement initiatives tied to CRM and app programs (e.g., in-app gamification, push notifications, data capture).*
- Support live data collection and in-venue activations designed to grow first-party data and enhance personalization. *
- Formal Education & Relevant Work Experience:
- Bachelor’s degree from a four-year college or university, and/or equivalent combination of education and experience.
- Minimum of three years of experience in CRM, email marketing, or marketing automation, preferably within sports, entertainment, or consumer-facing industries
- Hands-on experience in Salesforce Marketing Cloud required (Journey Builder, Email Studio, Automation Studio, Mobile Studio)
- Experience developing automated customer journeys and segmentation strategies
- App engagement or mobile marketing experience
- Strong understanding of CRM best practices, lifecycle marketing, data management, and personalization techniques
- Analytical mindset with the ability to translate data insights into actionable strategies
- Proven ability to manage multiple projects simultaneously and execute with precision
- Strong writing and content development skills tailored to 1:1 messaging
- Work Location & Hours: Work is performed in the office and/or at one of the arenas as determined necessary by the Company. Must be available to attend all home games for both Dallas Wings, as well as attend company events. Games & events may take place on nights, weekends, and/or holidays.*
- Be extremely detailed oriented and organized *
- Strong leadership and ability to perform under pressure during live events.
- Excellent communication and collaboration with business, facility, and arena operations staff.
- Strategic thinking with hands-on technical proficiency.*
- Have excellent interpersonal skills and the ability to maintain positive, productive and supportive working relationships.
- Be able to contribute to a team environment
- Be able to multi-task, work independently and handle creative feedback*
- Excel at managing multiple concurrent projects at once, be self-directed, work independently and handling creative direction/feedback.*
- Be able to easily adapt to situational changes
- Be able to work extended hours including nights, weekends, and holidays as needed*
- Be able to identify areas of opportunity and propose potential solutions while continuing to lead projects without interruption
- Prolonged periods of sitting at a desk, working on a computer, walking and extended work hours.
- Must be able to lift up to 15 pounds at a time.
- Hearing, seeing, reading, writing, concentration, comprehension, and talking with clear speech.
- Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.
- Indicates essential functions of position
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