Product Marketing Manager - U.S.

At Promon, we protect the apps people rely on every day. Our award-winning application shielding solutions are trusted globally across finance, telecom, healthcare, and beyond. As threats evolve, how we position, launch, and enable our products is critical to ensuring customers and partners see the full value of our technology.

That’s where you come in. We’re looking for a Product Marketing Manager (PMM) to help shape how our cybersecurity solutions are positioned, launched, and adopted across global markets. This is a hands-on, high-impact role where you’ll balance strategy with execution: defining differentiated messaging, tailoring go-to-market strategies to regional and vertical needs and enabling sales and partners to win in a fast-evolving threat landscape.

You’ll sit within Promon’s Product team, acting as a key bridge to the wider marketing organization and collaborating closely with sales, product management, research, and customer success. Your work will help protect billions of mobile apps worldwide by ensuring our unique technology resonates with developers, CISOs, and business leaders alike.

Why This Role Is Special:

This isn’t a back-office marketing role. It’s a chance to directly influence how Promon is perceived in the market and how our products succeed on a global scale. You’ll have ownership of messaging, marketing assets and GTM strategies that impact sales, adoption, and ultimately, the protection of billions of mobile apps worldwide.

You’ll also be joining Promon at a pivotal time: we’re scaling fast, expanding internationally, and introducing a new generation of products. That makes this role both challenging and full of opportunity for someone who thrives in dynamic, global environments.

What You’ll Do:

Market Insight & Research

• Conduct deep market, competitor, and regulatory research to identify opportunities and inform product direction.
• Build understanding of buyer personas from developers to CISOs, adapting messaging accordingly.
• Prepare and synthesize research (surveys, interviews, usage data, ...) to understand buyer needs, pain points, and motivations.
• Monitor trends that could affect demand.
• Maintain up-to-date knowledge of competitors’ products, pricing, partnerships, messaging, and go-to-market moves.

Positioning & Messaging

• Define clear, differentiated positioning and value propositions tailored to geographies, industries, and customer roles.
• Translate complex technical concepts into compelling business value stories.
• Craft and continuously refine battlecards, differentiation statements, and objection-handling materials for sales and customer success.
• Organize training sessions on competitive messaging or handling common objections.

Go-to-Market (GTM) Strategy

• Build and execute GTM strategies for new products and features, including launch planning, lifecycle adoption campaigns, and enablement.
• Partner with regional sales and marketing teams to ensure GTM motions reflect cultural, regulatory, and competitive nuances.

Cross-functional Collaboration

• Work closely with Product Management on roadmap input and storytelling.
• Collaborate across marketing (demand gen, content, digital, design, events) to drive awareness and adoption.
• Provide sales and partners with enablement assets, playbooks, and training.

Content & Enablement

• Create and maintain high-quality collateral: messaging frameworks, presentations, product videos, and website content.
• Ensure field teams and partners are equipped to tell Promon’s story effectively.
• Provide sales and partners with enablement assets, playbooks, and training.

Performance & Optimization

• Define success metrics for product launches and adoption.
• Use data and feedback loops (from customers, sales, and analytics) to continuously improve GTM effectiveness.

What You’ll Bring:

• 5+ years of B2B product marketing experience, with a strong and proven background of 2+ years in cybersecurity.
• Proven success launching, scaling and repositioning products internationally.
• Ability to balance technical depth with clear storytelling across audiences (developers to C-level).
• Experience in product-led growth (PLG) environments.
• Familiarity with marketing and product tools (CRM, analytics, collaboration platforms).
• Strong stakeholder management skills with the ability to influence without authority.
• Comfort working in scaling environments with shifting priorities.
• Experience developing B2B go-to-market strategies especially for U.S. markets.
• Awareness of mobile app development (Android, iOS, Windows) and multilingual or international experience is a strong plus.

What We Value:

• Curiosity and passion for cybersecurity, compliance, and customer needs.
• A nalytical thinking to inform strategy and decisions.
• Collaboration across cultures in a global team.
• Adaptability in the face of evolving threats and shifting markets.
• Ownership & initiative to identify gaps, propose solutions, and deliver.
• Hands-on yet strategic forward thinking, balancing execution with long-term direction.

Why You'll Thrive As A Promoneer:

📱 At Promon you'll be at the forefront of game-changing technology, contributing to world-leading, future-focused innovations. Your contributions will help shape the future as we relentlessly pursue groundbreaking solutions that redefine industry standards.

⛷ With our Nordic values, you'll have a chance to immerse in a Nordic work culture renowned for innovation, flat hierarchy, and inclusivity.

📈 Promon is planning on significant growth in the coming years. While we are growing, so will you as we encourage and support your passion, curiosity, and goals!

🛡 You will work with some of the world's best app security experts and mobile security thought leaders.

🌎 Get inspired, chat with our fun and engaging international team - share travel stories, cultural differences, and strange things to eat, while learning more about the world!

🥳 We love to celebrate - whether it's birthdays, team wins, reaching milestones, or the joy of holidays, we embrace the spirit of celebration that brings our team closer together.

💪 We value Trust as the foundation of our relationships, foster Curiosity to drive innovation, infuse Fun into our daily work, and inspire Ambition to achieve excellence in all we do.

👩‍⚕️ Health/Vision/Dental Insurance

🏦 401K matching

🌴 Generous PTO

💻 Excellent gear (Macbook Air or PC, external monitor, etc.)

🚀 Growth and Learning opportunities within the company

⛷ Travel to Norway for team building events

Where You'll Work:

Ideal candidate is comfortable working from home, and is physically located in the United States, ideally Eastern or Central time zone. Other locations could also be considered. If you’re a great fit, let’s talk!

Employment at Promon is contingent upon a satisfactory verification of a general background check, including education and employment verification. Any background verifications will be obtained with written consent from the individual.

Promon is an equal-opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.

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