Specialist CRM

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Responsible for coordinating CRM specific initiatives including: loyalty, acquisition, retention, and development strategies. Will work cross-functionally to provide best-in-class CRM campaigns.

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Education :

• Bachelor's degree in Business, Marketing, Communications or other related field

Work Experiences:

• 2-4 years of CRM or digital marketing experience
• Background in retail or services a plus

Skills:

• Understanding of CRM and marketing automation techniques including A/B testing set up, list uploads, and customer journey mapping
• Confidence in developing and executing lifecycle marketing campaigns and communications across digital, traditional, and e-commerce channels
• Understanding of marketing analytics a plus (Google Analytics, Adobe Analytics and Business Intelligence Tools)
• Excellent project management skills and ability to align efforts across multiple stakeholders
• Strong critical thinking, analytical, organizational, time management, and interpersonal skills
• Must be agile with a student-first mentality and ability and energy to operate in a fast-paced environment

Responsibilities:

• Support marketing efforts for Academy's retention programs, working cross-functionally with multiple teams (i.e. Digital Marketing, Brand, Creative, Marketing Technology, Insights & Analytics, and eCommerce)
• Maintain process for coupon offers, promotions, and touch points across marketing channels
• Maintain budget process for forecasts, accruals, and invoicing
• Conduct daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics, and creative approvals
• Maintain a strong customer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement, and loyalty
• Analyze and report on campaign results and identify new opportunities
• Execute testing plans across CRM tactics and in turn, synthesize results into meaningful and actionable insights that can be socialized and presented across key stakeholders.
• Build and execute multi-channel customer journeys

• Pilot programs while minimizing operational financial impact
• Closely monitor industry changes/ trends and translate those into proactive, actionable recommendations and share those opportunities with internal and external teams as appropriate
• Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance:

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.