Regional Sales Manager
Clinical Pathology Laboratories, Inc. seeks a Regional Sales Manager to drive growth for our diagnostic testing services across a defined territory. In this field-based role, you will develop and execute regional sales strategies, manage key hospital and physician accounts, and build long-term relationships with healthcare providers. Collaborating closely with operations, marketing, and clinical teams, you will identify new business opportunities, negotiate contracts, and ensure excellent service delivery. This position combines consultative healthcare sales with a strong focus on quality, integrity, and improving patient care.
Responsibilities
- Develop and execute regional sales strategies to drive revenue growth for CPL diagnostic testing services
- Manage and expand key accounts with hospitals, physician practices, and healthcare systems
- Identify, qualify, and close new business opportunities within the assigned territory
- Build and maintain strong relationships with clinical, administrative, and purchasing stakeholders
- Prepare and deliver persuasive sales presentations and product/service overviews
- Negotiate pricing, contracts, and service agreements in alignment with company guidelines
- Collaborate with laboratory operations, marketing, and clinical teams to ensure service excellence
- Analyze sales metrics, market trends, and competitor activity to inform strategy
- Forecast sales pipeline and report results to senior leadership on a regular basis
- Ensure all activities comply with healthcare regulations, company policies, and ethical standards
Required Skills
- Regional sales strategy development
- B2
- B healthcare sales
- Account management
- Contract negotiation
- Sales forecasting and pipeline management
- CRM software (e.g., Salesforce or similar)
- Data-driven sales analysis and reporting
- Presentation and communication skills
- Territory planning and execution
- Knowledge of clinical laboratory/diagnostic services market
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