Marketing Representative B

: Position Information Posting Title Marketing Representative B Job Requisition Number COA090845 Position Number 119081 Job Type Full-Time Division Name Public Information Minimum Qualifications

• Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience.
• Experience may substitute for the education up to the maximum of four (4) years.

Licenses and Certifications Required: None. Notes to Applicants Position Overview: Austin Water seeks a creative and innovative staff member to lead our social media program. The Marketing Representative will develop content, maintain an editorial calendar, schedule posts, respond to comments, track analytics, create graphics and coordinate with other content creators. They will travel to multiple work locations throughout Austin Water's service area to capture photos and video of Austin Water operations to tell the story of how Austin Water serves its 1 million customers every day. The successful candidate will have a passion for social media and storytelling and will demonstrate expertise in using social media engagement to achieve strategic communications goals. A focus on customer service and relationship building and ability to work under pressure in emergency situations are required. Austin Water has a diverse workforce who does interesting work to provide a vital public service. This position brings many fun and creative opportunities to tell their story and provide essential information to our customers about their water and wastewater service. Working with Austin Water provides a number of benefits including medical, paid leave time, a great retirement plan, training opportunities and more! Click HERE for more information. When completing the City of Austin employment application:

• Please be sure to detail on the application all previous employment that you wish to be considered as part of your qualifications.
• A detailed, complete employment application is required. It helps us to better evaluate your qualifications and will be used to determine salary if you are selected for this position. Be sure to provide job title and employment dates for all jobs you wish to be considered.
• A resume is required but will not substitute for a complete employment application. Please do not use the phrase “see resume” or refer to other documents to complete your application. Do not leave the “Duties and Responsibilities” sections blank. These will be considered incomplete applications. Incomplete applications will not be considered.
• At least three samples of your social media work or a portfolio link are required. These must be submitted under the category for “ Other Documents .”

If you are selected to interview: Candidates selected to interview will receive information and instructions for preparing a short presentation to be given at the time of the interview. If you are selected as a top candidate:

• Verification of your education (which may include high school graduation or GED, undergraduate and/or graduate degrees) will be required. You must provide proof of education from an accredited organization/institution and proof of your professional licenses or certifications.
• If you are in the military or a veteran, you will need to provide a copy of your DD-214 prior to confirming a start date.

Travel: If you are selected for this position and meet the Driver Safety Standards in the City of Austin Driver Safety Program, you may drive when necessary to multiple locations as part of your regular job duties. Otherwise, you are responsible for getting to and from these locations. Secondary Employment:

• All Austin Water employees are prohibited from accepting or engaging in any secondary employment that might conflict or interfere with an employee's duty and responsibility to the Department.
• Austin Water must review all secondary employment.
• Employees are required to submit a Secondary Employment Application for review and approval upon being hired with Austin Water, as well as current Austin Water employees considering secondary employment.

Effective October 1, 2014, all Austin Water worksite locations are tobacco-free. Use of tobacco products and/or e-cigarettes is not permitted on any AW worksite - including construction sites, parking lot, garage or in any personal vehicle located on the premises. Pay Range $28.85 - $36.06 Hours 8:00 a.m. - 5:00 p.m. Monday - Friday, with limited flexibility. Other hours as business needs require. Job Close Date 01/31/2024 Type of Posting External Department Austin Water Utility Regular/Temporary Regular Grant Funded or Pooled Position Not Applicable Category Professional Location Waller Creek Center, 625 E. 10th St. Austin, TX 78701 Preferred Qualifications

• Experience developing and managing content for social media for an organization
• Experience measuring social media engagement, analytics and metrics
• Experience with and knowledge of best practices for accessibility and ADA Compliance in digital communications
• Ability to travel to more than one work location

Duties, Functions and Responsibilities Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

• Develops and maintains budget for projects.

• Develops and evaluates long-range market planning/strategies.

• Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects.

• Uses graphic design principles to support marketing communication campaigns.

• Conducts market research and needs assessment surveys, and maintains research and client databases. Researches requests for information.

• Initiates, designs, and manages the development of promotional campaigns. Acts as representative for programs. Manages and plans projects/accounts. Conducts presentations, tours, and public education programs. Evaluates effectiveness of programs. Provides marketing consultation to clients.

• Works with outside vendors (media buying, print buying, etc.). Develops contracts, surveys, documentation, and forms.

• Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.

• Writes, edits, and follows up on news releases. Coordinates, writes, and edits internal and external information/data. Develops and generates reports. Provides and develops graphic designs.

• Bears responsibility for larger individual projects or acts as an account representative for client programs. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.

Responsibilities - Supervision and/or Leadership Exercised: May lead and provide training and guidance to others. Knowledge, Skills and Abilities Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

• Knowledge of principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.
• Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of media production, communication, and dissemination techniques and methods.
• Knowledge of fiscal planning and budget preparation.
• Skill in oral and written communication.
• Skill in handling multiple tasks and prioritizing.
• Skill in using computers and related software.
• Skill in planning and organizing.
• Skill in data analysis and problem solving.
• Ability to write and conduct research.
• Ability to work with frequent interruptions and changes in priorities.
• Ability to train and lead others.
• Ability to establish and maintain good working relationships with other City employees and the public

Criminal Background Investigation This position does not require a Criminal Background Investigation EEO/ADA City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or Texas Relay by dialing 7-1-1. The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual's AIDS, AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk. Information For City Employees: If you are an employee within the department, are in good standing and meet both the minimum and preferred qualifications, then you will receive an initial interview.