Experiential Marketing Manager

At FIT House of Brands, we are looking for a dynamic and creative Experiential Marketing Manager to join our growing team. The Experiential Marketing Manager will be responsible for bringing the FIT House of Brands, F45, FS8, and VAURA to life through world-class global and regional events that connect communities, elevate brand visibility, and drive cultural relevance. Working closely with the Marketing and Brand teams, this role ensures every activation - from fitness experiences and product launches to partner collaborations with brands like Reebok and Red Bull, is flawlessly executed, culturally resonant, and amplifies brand storytelling. The ideal candidate is an expert in event execution and production with a strong grasp of culture, community, and operational excellence.

Join us and be part of a global movement that is changing lives!

Responsibilities:

Event Planning & Execution

• Lead the end-to-end execution of global and regional events across F45, FS8, and VAURA, including community activations, experiential pop-ups, brand drops, and partnership events.
• Collaborate with Brand, Creative, and Marketing teams to translate campaign concepts into impactful live experiences.
• Manage event logistics, including venue sourcing, production, staffing, scheduling, and vendor coordination.
• Ensure brand consistency and quality standards across all activations.
• Oversee on-site event management, including setup, production oversight, and live troubleshooting.
• Manage external agencies and production partners across multiple regions to ensure operational excellence.

Cross-Functional Collaboration

• Partner with Brand, PR, and Content teams to align events with broader marketing campaigns and seasonal priorities.
• Collaborate with Partnership and Operations teams to ensure business and partner objectives are achieved through experiential activations.
• Support global partner initiatives with brands such as Reebok, Red Bull, and other collaborators from co-branded workouts to community takeovers.

Cultural Relevance & Community Connection

• Help identify cultural opportunities and trends that position the brands within the broader fitness, lifestyle, and wellness spaces.
• Execute brand drops and cultural moments that create conversation, FOMO, and community connection.
• Ensure every experience reflects the brands’ values - performance, inclusion, and authentic community.

Budgeting & Reporting

• Manage event budgets, contracts, and financial tracking to ensure efficient use of resources.
• Deliver post-event reporting including performance insights, community impact, and ROI metrics.
• Continuously improve event processes and documentation to drive consistency and efficiency globally.

Requirements

• 6–8+ years in event management, experiential marketing, or production (brand or agency side).
• Proven experience executing large-scale and regional events in partnership with brand and creative teams.
• Strong background in event production, logistics, and vendor management.
• Experience working with global lifestyle, sports, or fitness brands, and premium partners
• Familiarity with digital event amplification, influencer integration, and social-first storytelling.

Preferred Experience

• Experience in fitness, wellness, or consumer lifestyle sectors.
• Exposure to global or multi-market event execution.
• Understanding of ROI measurement and post-event analytics.

Core Attributes

• Exceptional organizational and project management skills.
• Collaborative mindset; thrives when working cross-functionally with brand and creative teams.
• Calm and solutions-oriented under pressure.
• Culturally aware and trend-savvy with a passion for connecting brands to communities.
• High energy, adaptable, and detail-oriented.

Benefits

• Competitive benefit offerings
• Ability to be exposed to many areas of the business and grow with us
• Embed yourself in the fitness and health space with our team

Fit House of Brands is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status