Software Engineer (Test) POST NUMBER: 441133
- Lead the management of digital analytics and visualization tools (primarily Adobe Analytics; though also Google Analytics, Glassbox, Comscore, SAS, Power BI, Tableau, APT, etc.).
- Ensure proper data tracking and tagging in compliance with best practices, global tagging standards, and corporate policies.
- Serve as the subject matter expert for digital marketing reporting, including SEO, SEM, social media, and email marketing performance.
- Monitor and optimize the usability and performance of digital marketing campaigns, offering strategic recommendations to improve user engagement and conversion rates.
- Present findings and insights to leadership, offering data-driven recommendations to enhance marketing outcomes.
- Conduct financial analysis of the e-commerce business, including performance assessments of B2B and B2C operations.
- Assess and measure the impact of new site functionality, and plan/forecast online sales and promotional activities.
- Lead the design and implementation of processes and operational policies to improve analytics workflows.
- 5 years of experience in web analytics, preferably within retail, e-commerce, or digital marketing environments.
- Proficiency in Adobe Analytics, with experience in AEM and CDP being a plus.
- Strong background in analyzing online marketing campaigns, including natural and paid search, email, affiliate, display, and social media.
- Advanced skills in SQL (e.g., SAS, Google BigQuery) for data analysis.
- Familiarity with third-party marketing platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch).
- Strong analytical mindset with a deep understanding of e-commerce metrics, web analytics, and statistical analysis.
- Excellent communication and interpersonal skills with the ability to present complex concepts to stakeholders.
- Employment Type : Perm / Direct-Hire
- Location : Memphis, TN
- Schedule : Hybrid / Monday – Friday
- Start Date : Immediate
- Target Compensation : $120k to $125k base plus 20% bonus potential
- Relocation : Assistance package provided
- Immigration / Work Status : H-1B / EAD sponsorship will be considered for this position
Recommended Jobs
Cost Engineer - CES
Requisition ID: 287379 ~ Relocation Authorized: National - Single ~ Telework Type: Full-Time Office/Project ~ Work Location: Brownsville, TX Extraordinary teams building inspiring…
Ford Service Technician - Certified Electrical
Bluebonnet Motors is looking to add certified Ford electricians and transmission techs to our growing team! We are in the top 20 highest volume repair order Ford service department in the county! …
Senior Revenue Accountant
About the Company: Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. O…
Registered Nurse
About Milan Laser Hair Removal Milan Laser Hair Removal is one of the nation’s premier laser hair removal providers. That’s because we only use top of the line lasers, and all our treatments are perf…
Customer Success Manager- Law
Description Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learni…
Lead Sales Consultant
Company Overview: At Executive Financial Partners, we provide supplemental health insurance solutions that help protect businesses, families, and individuals when it matters most. Our team is made up …
Health Care Customer Service Representative - 2nd Shift
Description The GREAT STATE TEAM is seeking Remote Health Care Customer Service Representatives to join our fast-growing teams! As a Health Care Customer Service Representa…
Project Manager - Construction
Job Description Job Description We are seeking an experienced and dynamic Project Manager to lead our hospital construction projects. The ideal candidate will be responsible for overseeing all as…
Full Time Office Position
Full Time Office Position Location Dallas, TX (Northeast Dallas area) : JOB SUMMARY If you are looking to join a rapidly growing company in a fast paced industry that is family owned and operated th…
Automation Senior Manager-Continuous Improvement
Req ID: 125253 Region: Americas Country: United States State/Province: Texas City: Richardson General Overview Job Title: Senior Manager, Continuous Improvement Functional Area: Contin…